GES, a global full-service provider for live events, announced its expansion of strategic services for North American clients and prospects. Event strategy based on in-depth data analytics and market insights is critical to experiential marketing success and GES is committed to helping clients continuously add value to their events. GES’ approach to strategic services is focused on three areas:
– Analytics & Insights: In-depth data analysis and expert knowledge on global industry trends for clients’ businesses and product/services sectors. These trends are identified through quantitative and qualitative analytics to form actionable insights resulting in informed strategic approaches for GES clients and prospects
– Strategy: Driven by analytics & insights to increase brand engagement and to develop a strategic experiential approach to achieve clients’ desired business objectives
– Creative: Best-in-class exhibit and event themes, engaging attendee journeys and a cohesive brand look, tone, and feel driven by strategy.
Along with new strategic services, GES is strengthening its team with the addition of Arjun Chakravarti, as senior vice president of analytics & insights solutions. Before joining GES, Chakravarti was assistant professor of management and marketing at the IIT Stuart School of Business in Chicago, where his research employed tools from psychology, economics and statistics primarily toward the study of marketing strategy and managerial decision making. He also served as managing director of Level 100, a boutique innovation and analytics consulting firm that develops strategic insights and technology adoption solutions for Fortune 2000 firms. Chakravarti holds both an MBA and a Ph.D. from the University of Chicago Booth School of Business in Behavioral Science, with an emphasis in Management and Marketing Research. He reports to GES North American President Jay Altizer.
“Arjun comes with a wealth of experience in combining data with actionable market insights to provide the analytics that drive strategic plans and deliver impactful experiences for clients,” says Altizer. “I look forward to working closely with Arjun as we continue to partner with our clients to develop unique, engaging and winning event strategies powered by insights that lead to long-term business success.”
“Joining GES is a special opportunity for me because I have always seen the company as a thought leader in experiential marketing,” says Chakravarti. “I look forward to working with my talented colleagues to develop a unique perspective on using data to shape market trends and develop strategic roadmaps for both GES and our clients.”
GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services and event accommodations—all with an unrivaled global reach. GES partners with leading shows brands, including Pfizer, Merck, Bell, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, and Canadian International Auto Show. GES’ National Servicenter has been recognized with certification under the J.D. Power and Associates Certified Call Center Program for the tenth year in a row, and for the ninth year in a row, Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more info, visit www.ges.com.
