Spending on international outbound business travel from China will increase by 13.3 percent in 2013, followed by 16.3 percent in 2014, concluded leaders at the Global Business Travel Association (GBTA).
The association conducted their third GBTA BTI Outlook, an index of business travel spending.
The China Incentives, Business Travel and Meetings Exhibition (CIBTM) will be hosted Sept. 2-4, 2013 at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.
“By exhibiting at CIBTM, we aim to increase awareness of our hotels and expand our client base in China, which is the most important market for our organization,” said Emma Feng, liaison officer, Okura Group. “CIBTM is a professional MICE trade show, compared to other events in China, and exhibiting allows us to focus on meetings that result in generating business for our organization.” Feng is also a returning CIBTM 2013 exhibitor.
Research by Reed Travel Exhibitions identified 72 buyers attending CIBTM who are seeking to identify new destinations where they can host events in the next 12 months.
“It is great to see from our post-show research that buyers are increasingly seeking new event destinations, presenting a unique prospect for international hotel exhibitors looking to increase their customer base from China,” said Jeffrey Xu, CIBTM project manager, Reed Travel Exhibitions.
Reed Travel Exhibitions is a leading provider of exhibitions in the travel and tourism industry, including leisure and luxury meetings, incentives and business as well as golf, ski and spa.