Officials for the taxpayer-dependent General Motors Corp. have named inVNT its Middle East “agency of record” for executing GM’s live events in the Middle East region, including events in Saudi Arabia, Lebanon, Abu Dhabi and Oman.
inVNT is a live-events agency that enhances and supports brand messaging for some of the world’s largest companies and trade associations. Global automotive brands like GM, Chevrolet, Jaguar, Opel and Cadillac have expanded their relationships with inVNT in the past year.
“inVNT’s intimate knowledge of the global automotive marketplace, flexible service model and willingness to push the creative envelope to help brands stand out during a hectic auto show makes them the ideal live-events partner for GM,” said Samer El Khalil, communications manager, GM Middle East operations. “inVNT’s seasoned team gives us solid creative counsel during every step of the process, consistently delivering to our expectations.”
Helping companies and organizations with message development and delivery to elusive, targeted audiences in a live-events setting has proven successful for inVNT.
“Our special skill set is creating live experiences that are on-brand, minimizing unnecessary noise and distractions and combining the right mix of information and entertainment value to ensure key messages stick with the audience,” said Jerry Deeney, executive producer, inVNT. “This past year, we’ve used this skill set to strengthen partnerships with automotive brands while deepening our expertise in executing events in hard-to-reach markets.”
inVNT is a brand-communications agency that creates and executes brand-engagement programs, live experiences, product launches, custom training programs, meetings and multi-media presentations for some of the world’s best-known companies and trade associations. Working with corporate clients, such as PepsiCo, Barnes & Noble, Merck, Porsche and Subway, and trade associations, such as the Outdoor Advertising Association of America, the Society for Human Resource Management and the National Association of Counties, inVNT designs and produces live experiences that strengthen brands.
