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Greater Madison CVB shares results of winter charity initiative

Greater Madison Convention & Visitors Bureau (GMCVB) shared that it delivered the winter clothing collected through “The Big Bundle Up” to the Young Women’s Christian Association (YWCA) Madison.

GMCVB partnered with the Wisconsin Department of Tourism to collect warm winter clothing for a local charity. On Jan. 21, GMCVB staff members delivered two carloads containing over 200 winter jackets, hats, mittens and other winter essentials to the families at the YWCA.

ECN 012015_MDW_Greater Madison CVB shares results of winter charity initiative_photo“We feel honored to be able to participate in such a wonderful program that directly impacts our community members. Everyone deserves to have warm winter clothing,” said Deb Archer, president and CEO, GMCVB. “We truly appreciate the generosity we have seen from both residents and visitors.”

The Big Bundle Up ran from Nov. 25, 2014 – Jan. 2.  Lake Mills Cleaners & Dyers donated their cleaning services for the GMCVB’s donations. This is the fourth year of the program. In addition to the GMCVB, over 70 other locations served as donation sites throughout the state. In total, 16,948 winter items were collected for charities statewide. Visit TravelWisconsin.com for more information.

GMCVB is honored to play a key role in supporting the more than 19,000 Dane County jobs supported by tourism.  Promoting tourism in Madison since 1972, the GMCVB continues to work tirelessly to expand upon the more than $1.7 billion dollars generated by visitor spending in Dane County every year.

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