March 28, 2024 3:30 PM
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Green Meetings Industry Council announces 2013 keynote speaker

The Green Meetings Industry Council (GMIC) has announced Eric Ryan of Method is the keynote speaker for the Sustainable Meetings Conference 2013 scheduled April 7-10 at McCormick Place West in Chicago.


The annual conference is for the global community dedicated to sustainability in thegreen_meeting_industry_council_logo meetings and events industry. Ryan will discuss ways the industry can conduct “green” events for greater environmental sustainability.

“The selection of Eric Ryan with Method as keynote is a prime example of how smart businesses are creating change by integrating green solutions,” said Tamara Kennedy-Hill, executive director, GMIC. “We see a parallel opportunity to convey this ‘better-through-sustainable-design’ message to the event community.”

Ryan is the architect of the Method brand and brings experience and enthusiasm for building consumer and retail concepts. Prior to founding Method, Ryan spent more than seven years in advertising, trend-spotting and brand-positioning for high-end consumer brands, including the Gap, Old Navy and Saturn. Ryan was ranked the top speaker by 2009’s Masters of Marketing scores.

Ryan and Adam Lowry’s newest book, “The Method Method,” takes readers through the seven “obsessions” that the pair relied on to go from selling cleaning products out of the trunk of a car to capturing valuable shelf space typically reserved for large corporations. They tell stories not only about their successes but also the failures that helped shape their innovative company.

In Ryan’s presentation to the conference, he will bring this same thinking into the event process. Ryan and attendees then will collaborate on how the event industry can apply some of the Method thinking to event-planning and sustainability to “get the dirty out of events and meetings.”

The annual GMIC Sustainable Meetings Conference is the premier event for planners and suppliers to address sustainability issues that are redefining the events industry. The core design of the conference embeds the framework of international sustainable event standards in a dynamic team environment. The GMIC conference is designed with innovative and practical learning formats to support those at the beginning stage of sustainable event management to advanced levels.

Registration is now open online at www.sustainablemeetingsconference.com.

The GMIC is a global meetings association solely dedicated to sustainable meetings and event design. GMIC achieves its mission through education, standards development, awareness building and partner solutions and is a member of the Convention Industry Council.

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