Hamilton was named the winner of a 2022 Gold MarCom Award for the Chiesi Dynamic Path Video.
The MarCom Awards applaud creativity in marketing and communication, recognizing industry professionals’ hard work and generosity. Since 2004, MarCom has become one of the largest and most respected competitions in the world, garnering over 6,000 entries each year. Only a small percentage of entries won the Gold MarCom Award, and Hamilton is honored to be among the recipients.
Chiesi is a global pharmaceutical company with a specialty in treatments for rare diseases and a notable dedication to good corporate citizenship. Dynamic Path, a newly developed model for interaction between Chiesi’s sales force and healthcare professionals, was based on the sometimes-forgotten notion that patients are at the center of the healthcare industry. The sales approach was developed collaboratively, with many stakeholders involved from across the company. The result was a unique and successful initiative with significant positive energy, prompting the company’s leadership to propose a video for the launch to the whole workforce.
Chiesi partnered with Hamilton to make this vision a reality. The video’s production involved several Zoom-based interviews where Chiesi’s key stakeholders discussed the creation of Dynamic Path. Short clips from the interviews were sequenced into a cohesive story in postproduction and enhanced with motion graphics, illustrations, lively editing, and engaging music. “The result was both informative and moving, which served our dual objective — to communicate an overview of the model and to inspire the Chiesi audience with a story about true collaboration,” says Tony Martinez, Chiesi commercial training manager. Martinez was Chiesi’s leader for the Dynamic Path model and video project.
“Chiesi is a truly remarkable company, in a way that genuinely inspired our creative work,” says David Pott, Hamilton’s director of digital engagement. “Our team recognized early on that this was an important story to tell, making our creative process effective and rewarding.”
