[INVNT GROUP]™ Expands Business Development, Creative and Production Teams in New York, Singapore & Sydney
[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT.
To keep up with the ongoing demand for INVNT’s service expertise and exceed clients’ expectations ongoing, the agency’s headquarters in New York have recruited Heather M. Foley and Laura Bowman as producers, who each have extensive experience in designing and producing in-person, virtual and hybrid events.
Foley (pictured left) has a BFA from The Conservatory of Theatre Arts, and specializes in entertainment production management, event coordination and creative direction. Her past experiences include being director of produciton for The Show Producers in New York City; platinum host for Austin City Limits in Austin, Texas; a production assistant for Cowboy Bear Ninja ad shoots and as an event producer for PinPoint Productions in New York, including producing the inaugural New York Streets Arena Football game at Westchester County Center.
Bowman (pictured right) has a BFA, theatrical performance and production, from New York University and her past experience includes operations manager for Tinc Productions, production manager for NYU Abu Dhabi’s first Capstone Festival; production coordinator for political conventions; project/production manager for CS Global Group and Bureau Betak for fashion shows; project manager for The Standard Hotels and producer for Moses Media’s bridal show. She’s worked as a senior coordinator for Jack Morton Worldwide in San Francisco, and logistics supervisor for EDC Events Management Group in NYC’s Central Park and in Philadelphia. She’s also freelanced as a project manager for WorldStage, Inc. and Atomic Design Inc.
Scott Cullather (pictured right), president & CEO, [INVNT GROUP] says, “We launched the GROUP during the COVID-19 pandemic as our leadership recognized the need to support our clients at a time when they needed us most, by enabling them to continue to communicate with their clients in new and engaging ways through our broader and deeper offering.
“This remains a core premise of the GROUP—every decision is made with our clients and their audiences in mind, and it’s evident in the growth throughout our entire GROUP.”
Kristina McCoobery (pictured left), CEO, INVNT adds, “While 2020 was no doubt a challenging year, it was one where our industry demonstrated its adaptability, resilience and creativity. At INVNT we have a history of designing and producing engaging virtual and hybrid experiences, so helping our clients shift their events from live to virtual was a fairly easy pivot for us and clients’ demand for our services across the globe continues to rise as a result.
“Our new INVNT hires possess a unique mix of in-person, virtual and hybrid event expertise, a strategic recruitment move we’ve taken to ensure we’re well equipped to support our clients throughout the various stages of the pandemic—including in a post-pandemic world.”
[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well- articulated BrandStory across all platforms. Headed up by President and CEO Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency HEVĒ, and the global live brand storytelling agency, INVNT™. For more info, visit: www.invntgroup.com