Hill & Partners Inc., the full-service exhibit house currently celebrating its 18th year in business, partnered with new client VisionWeb, premiering a custom exhibit for the Austin, Texas-based firm at Vision Expo East 2013, held March 15-17 at the Jacob K. Javits Convention Center in New York City.
The new custom branded environment, premiering at Vision Expo East in a 20×20
configuration, was designed and created by Hill & Partners with versatility in mind. it can be reconfigured as a 10×20, 20×20 or 20×30 exhibit.
The fully ground-supported exhibit, standing 16 feet tall, featured an impressive header that lined the perimeter of the exhibit, drawing attention to the new VisionWeb logo. The four-foot, three-dimensional logo further enhanced the company’s brand visibility through the use of LED halo-lighting. A sweeping backwall lent a dramatic effect to the inviting property, which included five sleek demo stations with imbedded monitors and backlighting.
Two 16-foot semi-private conference rooms were accented by 12-foot frosted plexi-glass panels. Industrial elements added to the clean, flush lines of the eye-catching custom Branded Environment while the signature VisionWeb color palette of vivid blues and brilliant red with pristine white interspersed throughout added to the appeal of the distinctive exhibit.
Overhead, strategically placed lighting accentuated four 12-foot high work stations; the entire exhibit was crowned by a detached ceiling from which floating ball lights were suspended.
“As marketers, we’ve all been there – you approach a company for a new booth proposal, and you end up flipping through catalogs of booths they’ve created for someone else,” said Heather Smith, director of marketing , VisionWeb. “Hill & Partners is the only exhibit company we’ve ever worked with that didn’t do that. They took the time to get to know our team, learn about our company, and truly understand our brand before proposing a booth. The experience was like nothing we’ve ever seen before! It was as if they knew our brand as well as we did and were as passionate about it as we are. They far exceeded our expectations and response to our branded environment has been phenomenal. We couldn’t ask for a better partner.”
VisionWeb provides software and technology services to streamline and simplify the eye care industry.
“We are excited to work with VisionWeb and build awareness of its proprietary technology,” said Michael McMahon, president and CEO, Hill & Partners, Inc. “We are proud that we met the challenge of creating a fully branded environment that captures the essence of this premier company.”
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments.