Hill & Partners, a full-service exhibit house currently celebrating its 18th year in business partnered with clients Samsonite and Hartmann to premier two striking exhibits at the Travel Goods Show 2013, held Feb. 27 through March 1 at the Mandalay Bay Convention Center in Las Vegas.
“We were successful in creating two equally attractive branded environments that stood side by side on the tradeshow floor, yet were completely unique to each other,” said Michael McMahon, CEO, Hill & Partners. “We’re proud of our ability to capture the distinctive brand essence of both client companies – Samsonite for its trusted name and wide variety of accessible, durable products and Hartmann for its luxurious, upscale items.”
Hill & Partners’ creative team brought long-time client Samsonite to The Travel
Goods Show with an 80×80 custom turnkey rental branded environment designed to simulate a retail experience. The double-deck branded environment encompassed a variety of techniques to display the extensive Samsonite product line. The easy-to-navigate and open layout allowed buyers the opportunity to visit and view the wide number of collections Samsonite has to offer. Featured were products from a number of the company’s brands, including Samsonite, Samsonite Black Label, American Tourister and Reebok. All product categories, including travel, business, casual and accessories were represented at the stylish branded environment, which attracted a high volume of traffic.
Samsonite’s Silhouette Sphere Collection was showcased at the popular exhibit on an eye-catching central display. In addition, the double deck property included private meeting rooms on both the upper and lower levels, as well as a casual seating area.
Samsonite, with North American headquarters in Mansfield, Mass., and locations throughout the world is the world’s leading luggage brand.
Hartmann, a well-established luxury travel goods brand recently acquired by Samsonite, exhibited with a new 50×60 custom rental branded environment situated next to Samsonite on the tradeshow floor. The contemporary branded environment featured revitalized product offerings from this iconic luxury brand. It drew a steady stream of attendees who openly admired the high-end material that has once again become the signature of Hartmann. The property included a small reception area and a private meeting room in addition to a semi-private area where Hartmann showcased the Boyt-branded collections.
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable branded environments. They provide professional exhibit program management plus a variety of project-based brand communication services. Experience is a key factor in their long running relationships with clients, including Polartec, Dunkin’ Brands, Demandware, Samsonite and National Grid.