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Hill & Partners brings Xtralis™ to ISC West 2011 with new linear exhibit

Hill & Partners Inc., a full-service tradeshow exhibit design firm, partnered with Xtralis™ to create a customized linear booth that premiered at ISC West 2011 held April 5th at the Sands Expo & Convention Center in Las Vegas, Nev.


Hill & Partners brought Xtralis™ to ISC West 2011 – the security industry’s largest U.S. event – with a well-branded 10 by 20 custom turnkey linear property designed to showcase the company’s proprietary technologies.

“Our goal to create a unique look for Xtralis™ at this important industry show was realized with an inventive booth that attracted and held the attention of attendees,” said Michael McMahon, president and CEO of Hill & Partners.

The Xtralis™ brand was effectively utilized throughout the booth, which featured two demo centers and a customized back wall that integrated the company’s product line. Mounted on the wall were a wide variety of Xtralis™ systems, including smoke and gas detection solutions and cameras.

“We’re proud of our relationship with this leading, global company and of our ability to provide creative properties that showcase the Xtralis™ brand,” said McMahon.

The new linear booth, designed by Hill & Partners, extends the Xtralis™ tradeshow program; the company exhibits at three shows annually with a custom 20 by 20 rental property designed and managed by Hill & Partners. 

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