Hill & Partners Inc., a full-service tradeshow exhibit design firm, recently partnered with Samsonite, bringing the luggage brand to the 2012 Travel Goods Show, held March 6-8 at the Las Vegas Convention Center in Las Vegas, Nev.
Hill & Partners created a 4,800-square-foot double deck exhibit that premiered at the tradeshow, considered the foremost event for retail and import professionals within the travel industry. The 60-by-80-square-foot custom turnkey rental property, designed to simulate a retail experience, stood out as the largest exhibit on the 2012 Travel Goods Show floor and was consistently filled to capacity by attendees.
Nesting tables, two-tiered pods and a slat wall were created to virtually replicate product displays at Samsonite’s new retail stores.
The branded environment highlighted Samsonite’s “Ready for Anywhere” campaign and allowed attendees at the tradeshow to interact with products from all of the company’s brands, including Samsonite, Samsonite Black Label, American Tourister and Reebok. All product categories, including travel, business, casual and travel accessories were represented, with both current and new products on display.
“It was a pleasure to bring Samsonite to the Travel Goods Show with a striking exhibit that successfully promoted the company brand and drew wide attention to the company’s large variety of product offerings,” said Michael McMahon, president and CEO of Hill & Partners Inc.
The thoughtful display of Samsonite’s products allowed industry buyers to view the full and variation of lines, thereby making the purchasing process easier. The double deck booth included private meeting rooms on the top floor level to accommodate back-to-back appointments with buyers interested in the wide range of products Samsonite offers.
“When we made the decision to return to the Travel Goods Show in such a large capacity, we knew it was going to be a big undertaking,” said Stephanie Goldman, director of marketing communications at Samsonite LLC. “Choosing Hill & Partners as the company to bring us back made it so much easier.”