Hill & Partners, Inc., a full-service tradeshow exhibit design firm, has partnered with General Cigar Company Inc. to create a custom rental exhibit in a footprint covering 80 by 100 square feet.
The International Premium Cigar & Pipe Retailers Association’s (IPCPRA) annual convention and tradeshow will be held on August 9-13 at the Ernest N. Morial Convention Center in New Orleans, La.
General Cigar is the largest manufacturer and marketer of premium, imported, hand-made cigars in the U.S.
The creative team at Hill & Partners has designed a sophisticated booth for General Cigar to showcase at the prestigious tradeshow, complete with a new tailor-made structure which is being built in General Cigar’s Dominican factory.
The exhibit also serves to celebrate General Cigar’s 50th anniversary with a prominently displayed 50-year logo.
General Cigar will debut a variety of new products at this year’s tradeshow. Included in the new offerings will be a new Macanudo line, a new La Gloria Cubana cigar and a new Hoyo de Monterrey cigar. Macanudo, one of General Cigar’s most well-recognized brands, recently celebrated its 40th birthday.
Renowned cigar aficionado, Benji Menendez, will maintain a seating area within the booth, and will be available to discuss the General Cigar product line with attendees.
Refreshments will be available at Café Macanudo located in the center of the 8,000 square foot booth.
“Creating a unique and highly interactive booth that showcases this industry market leader was a wonderful opportunity for our creative and artistic team,” said Michael McMahon, president and CEO of Hill & Partners, Inc.