Hill & Partners, Inc. a full-service team of branded environment specialists, took long-time client SPIELO International to G2E (Global Gaming Expo) 2012 with a double-deck booth during the Oct. 2-4 show held at the Sands Expo and Convention Center in Las Vegas.
The creative team at Hill & Partners designed and managed the custom rental branded environment, showcased at the conference dedicated to the latest trends in design and development in the gaming industry.
“Our long-term relationship with this leading, global company allows us the opportunity to consistently provide attractive and engaging properties that showcase the SPIELO International brand to domestic and international audiences,” said Michael McMahon, president and CEO, Hill & Partners, Inc.
The two-story exhibit featured fully branded overhead banners and integrated more than 30 monitors displaying a wide range of content specific to SPIELO International and GTECH G2. With offices located around the world, SPIELO International specializes in the design, manufacture and distribution of high performance and innovative games, gaming machines, game software and central system solutions for government-sponsored markets, commercial casino markets, Amusement with Prize (AWP) markets, sports betting, iGaming and mobile gaming markets as a result of integration with GTECH G2.
A massive 16 x 20 foot LED video wall suspended from the convention center’s ceiling placed a spotlight on the SPIELO International property, which was divided into five distinct sections: North American Casino, International Casino, iGaming, the Lottery vignette and the Players’ Lounge.
A lounge area showcased four of SPIELO International’s licensed Pop-Cap games. The themed environment was fronted by a vignette of a modern residential living room to convey the evolution of gaming from arcades and other public settings to the privacy of homes.
The theme of a separate bar area was based on the game Zuma. The game Bejeweled was also represented within the bar space by two gaming machines that allowed up to eight users to concurrently participate in a live game.
The two-story property was additionally highlighted by eight meeting rooms and a custom reception counter.
