Hill & Partners, Inc., a full-service branded environment company currently celebrating its 18th year, will partner with Samsonite and new brand Hartmann to create two new exhibits that will be premiered at the Travel Goods Show 2013, from Feb. 27-March 1 at Mandalay Bay in Las Vegas, Nev.
The creative team at Hill & Partners will bring Samsonite, a client since 2011, to The Travel Goods Show with an 80×80 square foot custom turnkey rental property designed to simulate a retail experience. The double-deck branded environment will encompass a wide variety of techniques to display the extensive Samsonite product line. Products from a number of the company’s brands will be featured, including Samsonite, Samsonite Black Label, American Tourister and Reebok. The property will include private meeting rooms on both levels as well as a casual seating area.
The luggage brand Samsonite’s North American headquarters are in Mansfield, Mass., with additional locations throughout the world.
Hartmann, a luxury travel goods brand recently acquired by Samsonite, will exhibit with a new 50×60 custom rental design situated next to Samsonite on the tradeshow floor. This branded environment will feature the revitalized product offerings from this luxury brand, including a return to the use of 100 percent vegetable tanned leather in Hartmann products. The property will also include a small reception area and a private meeting room in addition to a semi-private area where Hartmann will showcase the Boyt branded collections.
“We look forward to bringing both Samsonite and Hartmann to the Travel Goods Show with inventive exhibits that are certain to successfully draw attention to their large variety of product offerings,” said Michael McMahon, president and CEO, Hill & Partners, Inc. “We highly value our relationship with Samsonite and its fine team and are proud to share in the excitement of this premier company’s growth.”
