Hill & Partners, a team of branded environment specialists, continues to display its versatility among the top professional design and tradeshow organizations worldwide with a Commercial Branding Environment for Sekisui Diagnostics.
With an impeccable 30-year track record of successful development, manufacturing and distribution of clinical diagnostics products throughout the world, Sekisui Diagnostics tasked Hill & Partners with transforming its lobby in Lexington, Mass. from a stark space to an environment that reflected the excellence that has become synonymous with the Sekisui brand.
“The job of expressing the identity and well-deserved reputation of one of the very best companies in the world at improving patient care through our craft in visual design was a welcome challenge to our amazing team,” said Michael McMahon, CEO, Hill & Partners. “Our results were a beautiful marriage of comfort, technology and artistry that told the story of the Sekisui brand through an innovative commercial environment.”
The project was spearheaded by Sekisui’s Senior Marketing Communications Associate Maureen Trickett and the company’s Global Marketing Communications Director Lisa Williams. Hill & Partners carried out their desired objectives by integrating a digital product timeline that allowed for the convenience of real time updates while incorporating varying design textures to create a striking visual element. Following the timeline, Hill & Partners installed a three-piece translucent fiber panel structure that displayed a dimensional brushed aluminum Sekisui Diagnostic logo.
Keeping on the line of site created by the panel structure running in parallel with the timeline and custom installed window treatments, Hill & Partners painted the rear wall of the lobby and created the company’s core value wall. Hill & Partners’ design team also imported a much needed breath of fresh air to Sekisui’s austere reception area with a floating overhead lighting detail and a revitalized reception desk.
The final piece of the re-design puzzle came from the challenge of installing corporate presentation capabilities near the entry way, without the eye sore of a standard television screen. Hill & Partners achieved this by continuing the use of the three-piece translucent fiber panel structure and instead of a logo, the design detail was to house a television monitor while effectively keeping all wiring out of plain site.
Hill & Partners’ project with Sekisui Diagnostic is one of numerous Corporate Branded Environments the company has designed in recent history while they continue to set the industry standard in professional trade show exhibit design.