A versatile, visually engaging studio that delivers broadcast-quality content from a digital platform has been launched at ExCeL London. ExCeL has partnered with market leading audio visual supplier Anna Valley to establish a unique environment for organizers to deliver highly dynamic hybrid events.
The facility offers customers the opportunity to diversify and broaden their reach by supplementing traditional content with online engagement.
The studio’s flexible set features an impressive, adaptable digital backdrop and stage floor, multi-camera and full sound system and lighting rig, as well as space for up to 30 delegates socially distanced in line with Government guidelines. Remote presenters with broadcast quality feeds can be included in studio activity and content can be streamed to platforms such as Zoom, YouTube and Facebook.
The studio is located in a central, self-contained area, above the venue’s main event halls—making it an excellent addition to a larger, live conference or hybrid event at ExCeL. Separate, but within close proximity are office spaces, green rooms and production areas, as well as space to increase the studio footprint.
ExCeL London CEO Jeremy Rees says, “During this challenging time, we remain committed to providing our customers and guests with the best possible experience. This new state-of-the-art hybrid event studio supports us and them in our shared ambition of delivering world leading events.
“While nothing beats meeting face-to-face or being amid the buzz of an auditorium, this studio will enable organizers to deliver exceptional audience experiences whether the event is attended in person or remotely. And once larger, face-to-face conferences, exhibitions and events can return, this studio will act as a great addition for organizers seeking to reach a much larger audience.”
Peter Jones, managing director, Anna Valley, adds, “We are delighted to be working with ExCeL London to offer a superb virtual events studio within the venue. With our heritage in broadcast and reputation for providing live event and entertainment technology, we’re ideally suited to helping event professionals reinvent their physical shows as digital experiences and we’re really looking forward to working with ExCeL’s clients in this respect.”
ExCeL London is the capital’s leading events venue and home to London’s International Convention Centre (ICC). Situated in the heart of the Royal Docks, and acquired by ADNEC in 2008, the venue hosts more than 400 events per year, welcoming 4 million guests, including a million international visitors, representing 25 percent of London’s inbound business tourists. Each year, what happens at ExCeL generates £4.5bn in economic impact for London and supports 37,600 jobs. For more info, visit www.excel.london
Anna Valley provides advanced and integrated audio-visual technology to the broadcast, entertainment, live event and venue sectors. With a heritage of three decades, the AV company has roots in the supply of cameras and digital displays to the broadcast sector and a reputation for technical innovation. Anna Valley provides both fixed installation and rental services from their base in the U.K., to enable every show, in whatever form it takes, to realize the ambitions of its demanding creators and earn the delight of its deserving audiences. For more info, visit www.annavalley.co.uk
