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IAEE releases Best Practices for social media

The International Association of Exhibitions and Events (IAEE) social media task force announced the availability of Social Media Best Practices for Exhibitions and Events. This free member publication provides a thorough break down of social media terms, outlets and basic requirements, as well as helpful tips for planning and executing social media campaigns as they relate to exhibitions and events.

“IAEE is excited to provide another great member benefit,” said Chris Meyer, CMP, CEM, IAEE chairman, and vice president of sales for the Las Vegas Convention & Visitors Authority. “Based upon the feedback from members and the hard work of our social media task force, we have collected this very informative and easy to use information about the world of social media. This document will take some of the guesswork out of understanding the playing field in this very dynamic communication medium. As the world leader in the exhibitions and events industry, IAEE will continue to provide members with timely and executive summary level information that is actionable and relevant.”

“We are very proud of the work the Social Media Task Force has finished, and we are glad to provide these best practices to our members,” said Steven Hacker, CAE, IAEE president. “The work has only begun. Later this year we will publish a White Paper which will be released at Expo! Expo! IAEE’s Annual Meeting and Exhibition as well as a series of articles that will serve as real-time updates from industry experts.”

In addition to the Social Media Best Practices for Exhibitions and Events, information about social media and links to various outlets are posted online.

Visitors will receive descriptions about the various social mediums and helpful hints from industry experts such as Patti J. Shock, professor and director of distance learning, Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

“The social media task force has worked diligently to create the Best Practices document,” said Shock. “It contains concise information to help educate members on the importance and various uses of social media in the exhibition industry. We will all benefit from the hard work of our dedicated volunteers.”

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