IBTM Africa, an invitation only event for Africa’s incentives, meetings and business travel industry, is getting ready for big business with MICE industry buyers.
Taking place Apr. 28-30 at the Cape Town International Convention Centre, IBTM Africa is preparing for major business with industry buyers from leading global agency, corporate and association companies qualified to attend the event.
Also accepted into the Hosted Buyer program are major names including Widex India PVT, W&O Events, Capital Travel & Events, Capita Travel & Events, IIMC, Conference Direct and HelmsBriscoe Middle East.
“With great flight connections from Dubai to South Africa we have seen an increased interest in the destination, for incentives and MEA regional conferences, said Bettina Wiethoff, manager of global accounts, HelmsBriscoe Middle East. “I highly appreciate the efforts in arranging IBTM Africa, which allows the hosted buyers to meet many potential partners at the same time, not only from South Africa, but from other African countries as well. The possible activities and venues Africa has to offer are a perfect fit with the current Meeting Trends, attendees looking for an experience, a sense of place, being in nature.”
The Hosted Buyer blend for IBTM Africa echoes the main traditional inbound markets for the continent and contains a relevant amount of buyers from the arriving markets including Middle East, Asia and South America.
“We believe IBTM Africa is an excellent platform to bring together buyers and suppliers with focus on the inbound market, which is an area we are developing and are focusing on in our MICE department,” said Heather Beadle, groups & incentives manager, SA Reynolds Travel. “It will create some good business opportunities and offer excellent networking possibilities as well.”
African and Indian Ocean suppliers exhibiting at IBTM Africa will be provided with the chance to administer commonly matched business appointments with qualified international buyers that have established budget and business to place in Africa. Exhibitors will also be able to achieve international publicity and gain competitive intelligence while authorizing their company as an essential player in the meetings and event industry.
Signed up to attend IBTM Africa 2014 are leading exhibitors including City Lodge Group, One & Only Cape Town, CSIR International, Salute Africa, That’s Africa Travel & Incentives, Private Safaris Destination Management, Shades of Green Safaris Tanzania and SA Reynolds Travel.
