ICOMEX, the leading MICE event in Mexico and LATAM that was acquired by Reed Travel Exhibitions in 2014, is to be re-branded as ibtm latin America. The show joins the global portfolio of ibtm events all of which were re-branded at the end of last year.
ibtm latin america will sit as part of the Reed Travel Exhibitions global portfolio of meetings, incentives and events exhibitions and serve the Latin America region, including South and Central America.
Becoming part of the ibtm portfolio will give the event a major boost and international presence in the global meetings industry and provide new opportunities for the portfolio’s international database of meeting planners who are looking to place or do business across the region supported by ibtm latin america.
The current local expertise and knowledge of the team based in Mexico City will now be supported by the ibtm portfolio around the world operating and organizing eight events on five continents as well as being part of the Reed Travel Exhibitions (RTE) portfolio of events.
“With the change of name, we are truly part of the international ibtm events portfolio, and specifically we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge program can be used specifically for our region, combining local and regional emphasis as well as an international flavor. Equally, we will benefit from the expertise in delivery of world-class Hosted Buyer programs and have access to the ibtm and RTE sales network so that we can further grow our exhibitor and planner community,” said David Hidalgo, show director, ibtm latin america.
At the same time, the team based in Mexico City will provide dedicated local and regional knowledge and expertise to the global portfolio, building the database of domestic and regional planners and suppliers who are looking to expand their businesses around the world and who will be able to apply as Hosted Buyers to other events in the portfolio.
The new Hosted Buyer recruitment strategy for ibtm latin america 2016 will now expect to qualify from the international markets including Spain, Germany, France and UK as well as U.S. and Canada. The program will also witness growth from South and Central America as well as LATAM.
As a result, the event expects to see a growth in suppliers from overseas especially DMOs and CVBs who are looking to meet with regional planners. The new focus on bringing in international buyers will also see more domestic Mexican suppliers as well as those from North America and those from across south, central and Latin America.
The ibtm events portfolio is part of Reed Travel Exhibitions, the world’s leading provider of events and exhibitions for the travel and tourism industry.
