submitted by Katy Begemann, GMR Marketing
After 13+ years as a CCO, CEO and CMO, Max Lenderman returns to his experiential roots at GMR Marketing as the agency’s first Chief Experience Officer (CXO). Lenderman will focus on experience innovation at the intersection of brand success and human connection. In his new role, Lenderman will leverage his expertise in the experienceinnovation space as he leads GMR’s 50+ person digital group, comprised of the agency’s Experience Technology and Experience Product experts.
“Max is a visionary leader in our field and the broader marketing industry, with deep respect from major brands and both partner and competitor agencies. He embodies GMR’s values and behaviors and brings us a fresh set of experiences and viewpoints,” said Tyson Webber, President & CEO at GMR Marketing. “Additionally, Max has a very strong voice in external and public forums. As a published best-selling author and social media influencer, Max’s strong credibility in the experience innovation space will help GMR continue to make waves in the marketplace.”
As Chief Experience Officer, Lenderman will continue to redefineexperiential marketing to experience marketing, with a senior-level focus on making and delivering world class solutions that keep human utility at the center of technology and innovation. With hisextensive experience in the space, Lenderman sees three key areas forexpansion and development: augmented and virtual reality; digitized loyalty and tokenization; and data and neuroscience.
Lenderman re-joins GMR after a 13-year stint across various brands and agencies, many of which he founded and sold. Most recently he founded Platinum Balloon, a boutique CMO-focused consultancy and incubator for “experience economy” services and products, working with Fortune 100 clients and visionary founders. Prior to that he was Chief Marketing Officer at Spirits Investment Partners where he directed planning and execution of all marketing, communications, and brand experience strategy for a $250M portfolio of spirits brands.
“I left GMR as an executive creative director 13 years ago, but itcertainly left an impact on me and was the agency that shaped my professional development. It’s only fitting that I return to my rootsand help drive this industry forward at an agency that’s leading the way in human insights and showing up on the world’s largest stages,” said Max Lenderman.
“I feel like I’m joining my fellow StoryMakers at just the right time. GMR is poised to help brands take advantage of what is perhaps the most exciting 10 years in sport from a US perspective with the 2026 FIFA World Cup, the 2028 Olympic & Paralympic Games, the 2031 Rugby World Cup, and the potential for a FIFA Women’s World Cupon the horizon,” Lenderman continued. “They’re taking their expertise for global event operations and now effectively playing that out on home turf. I’m excited to be along for the ride.”
