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Hanley Wood Exhibitions has named an industry veteran as the new vice president. In this new role, the VP will oversee sales initiatives for the Hanley Wood team.

Alan Peterson, the new VP, will manage programs for the Hanley Wood Exhibitions portfolio of tradeshows, including World of Concrete, Surfaces and the American Institute of Architects (AIA) National Convention and Design Exposition.

“Alan Peterson is smart, intuitive and experienced,” said Rick McConnell, president of Hanley Wood Exhibitions. “He will be a great asset to the company as we continue moving forward as the leading exhibitions company in the building industry.”

In addition to his sales role, Peterson will also have overall Hanley Wood Exhibitions management responsibilities for the AIA National Convention and Design Exposition, which Hanley Wood produces for AIA.

Peterson has more than 20 years experience in the tradeshow industry. Most recently, Peterson was president of Penton’s tradeshow properties including the Natural Products Expo West, Waste Expo and IWCE, based in Boulder, Colo.

“I am excited to join such an innovative and growing company,” said Peterson. “I look forward to driving new business, building integrated offerings and creating sales training opportunities, while improving productivity and delivering top line revenue objectives.”

Peterson is a long-time active member of the Society of Independent Show Organizers (SISO) and frequently speaks at industry events and seminars.


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