Includes New Pop Up Orlando Event, Digital Opportunities & the Return of Large-Scale Physical Marketplaces
New York City-based Informa Markets Fashion, organizer of fashion trade events MAGIC, COTERIE, PROJECT, footwear event MICAM Americas, and apparel sourcing event SOURCING at MAGIC announced today its preliminary event schedule for 2021. Delivering on its promised introduction of a hybrid event model for the fashion trade industry, Informa Markets Fashion will return in January with a second edition of digital marketplace events, while also reintroducing live events starting with a new event format in February. An important step in actionably supporting fashion retailers and brands to recalibrate, recover and reimagine business following massive global disruptions in 2020, these synergistically aligned events will also provide the industry with new avenues for continued commerce for the 2021 buying seasons.
Informa Market Fashion’s announcement of its live event schedule will begin with a new, more intimate experience, MAGIC Pop Up Orlando, which will be hosted on Feb. 9-11 at the Orange County Convention Center. Bringing together a diverse group of brands traditionally found at WWDMAGIC, STITCH, PROJECT WOMENS and MICAM Americas, this limited capacity, appointment driven event will showcase women’s trend and contemporary apparel, accessories and footwear, as well as select menswear brands, and will draw a U.S.-based audience of big-box, online, specialty and boutique retail buyers. With safety at the forefront of merchandising and event execution, MAGIC Pop Up Orlando will feature a limited footprint of buyers and brands guided by Informa AllSecure, a detailed protocol of measures developed collaboratively with industry associations, event organizers and venues, along with input from health, government and local authorities in order to provide the highest levels of hygiene and safety.
“The safety and wellbeing of our guests is at the forefront of our in-person event planning,” says Kelly Helfman (pictured right), commercial president of Informa Markets Fashion. “All Informa Markets events around the world, regardless of format or location, follow Informa AllSecure protocol. Therefore, attendees can expect temperature screenings at entry, mask and physical distancing requirements as directed by local and government guidance both on the show floor and in public spaces, as well as continuous sanitization and deep cleaning measures. These are just a few of the rigorous protocols that will be followed to keep our guests safe and give them the peace of mind that we are carefully and considerately presenting our events this season, including MAGIC Pop Up Orlando, as well all future physical events in 2021.”
Synergistically with February’s live event, Informa Markets Fashion will return with a second edition of digital events in partnership with B2B e-commerce platform NuORDER, giving brands and retailers even greater breadth in business opportunities and a wider variety of event formats to participate in. Beginning in January, PROJECT DIGITAL, a comprehensive menswear marketplace, will run Jan. 19-Feb. 15, 2021. MICAM Americas DIGITAL, Informa Markets Fashion’s footwear marketplace, will also launch on Jan. 19, 2021 and will run through March 16, 2021. MAGIC DIGITAL, Informa Markets Fashion’s women’s young contemporary and trend marketplace, will run Feb. 1-March 1, 2021, and COTERIE DIGITAL – an elevated women’s marketplace – will run Feb. 16-March 16, 2021.
Informa Markets Fashion’s apparel sourcing and supply chain digital event, SOURCING at MAGIC Online, which is hosted through a separate, proprietary platform will also return with its digital event, will run March 1–May 1, 2021.
Phasing into the second half of the year, Informa Markets Fashion will also return with its pillar larger-scale events in Las Vegas and New York. MAGIC Las Vegas – which will include WWDMAGIC, PROJECT, PROJECT WOMENS, MAGIC Men’s, MICAM Americas and SOURCING at MAGIC – will run from August 9-11, 2021 at the Las Vegas Convention Center in Las Vegas, Nevada. Shortly following, COTERIE will take place September 19-21, 2021 at the Jacob K. Javits Convention Center in New York City, New York.
Informa Markets Fashion is still exploring the potential for additional, larger scale marketplaces to be included in its 2021 lineup, while announcements on additional curated, intimate event opportunities will be shared in the coming months. Further details on MAGIC’s August event and COTERIE’s September events will be released closer to the marketplace dates, along with announcement of second half 2021 digital marketplace opportunities.
“For the fashion industry, it’s about interacting with materials and the tactile experience that is greatly missed—a sentiment that has been shared directly with us by our customers and what drives the want and need for a return to live events in 2021,” adds Helfman. “Our aim is to offer a scaled and symbiotic approach in order to convene and help rebuild the fashion wholesale community in 2021. In addition to evolving our digital product offering, our approach will be a phased reintroduction of physical events in a slow and thoughtful manner, as this will allow us to ensure maximum safety while delivering the much-needed opportunities for the industry to come together in key markets in 2021.”
To attend MAGIC Pop Up Orlando – February’s physical event, register HERE
To exhibit at MAGIC Pop Up Orlando – February’s physical event, email firstname.lastname@example.org
To attend the digital events of MAGIC, COTERIE, PROJECT, and/or MICAM Americas running January – March 2021, register HERE
To exhibit in the digital events of MAGIC, COTERIE, PROJECT, and/or MICAM Americas running January – March 2021, email email@example.com
For future updates and information on MAGIC Las Vegas and COTERIE’s September physical events, visit:
Updated December 9, 2020:
Stronger Together: MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE Come Together to Create a Comprehensive Physical Marketplace in Orlando
MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE will co-locate in February to present a thoughtfully formatted, multi-market physical event to support the fashion community in upcoming buying season
Informa Markets Fashion, Clarion Events, and Tarsus Group announced today a co-location of early February 2021 events to create a multi-market physical event in Orlando, Florida for the upcoming fashion buying season. The collaboration between Informa Markets Fashion’s newly announced MAGIC Pop Up Orlando, a women’s and men’s apparel, accessories, and footwear event, with US-based fashion tradeshows Womenswear in Nevada (WWIN), a womenswear fashion and accessories trade event, and OFFPRICE, serving the affordable apparel, accessories and footwear sector, is an answer to the industry’s call for a much-needed comprehensive physical buying event in the first half of 2021. Following market disruption in 2020, this joint effort’s aim is to address the industry’s return to in-person experiences, with rigorous safety measures in place, while also driving greater commercial opportunities and business continuity for brands and buyers.
With a “stronger together” approach, MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE will align February market dates and locations, with the events taking place side-by-side February 9 -11, 2021 at the Orange County Convention Center in Orlando, Florida. Each of the three events will feature considerate layouts, appointment-driven networking, as well as limited to no-contact registrations and early open hours for at-risk guests. Buyers can expect to find a curated array of brands across women’s and men’s trend and contemporary apparel, accessories, and footwear categories across multiple price-points including moderate, mass market, value sectors and more. With safety as the cornerstone for all event layouts and execution, event organizers from MAGIC Pop-Up Orlando, WWIN Orlando Showcase, and OFFPRICE are jointly approaching event planning with rigorous implementation of protocols across all shows to ensure highest levels of safety and hygiene. By coordinating the event location and timing, brands and buyers alike can maximize business opportunities in a single location.
“Connecting face-to-face and tactile experiences are key components to how the fashion industry does business – it’s more important than ever for key events players to unite and work together to deliver on the needs of our brands and buyers in the safest, most thoughtful, and effective manner,” says Kelly Helfman, Commercial President of Informa Markets Fashion. “At the same time, we realize that this is potentially the first time that our brands and buyers are coming together again and as such, safety and comfort are driving our strategic approach in event planning and execution. We are focused on collectively agreed-upon measures that can be implemented across all of our shows, while also continually monitoring local and government recommendations.”
Guided by Informa AllSecure – a detailed set of measures developed collaboratively with industry associations, event organizers and venues, attendees can expect temperature screenings at entry, mask and physical distancing requirements as directed by local and government guidance both on the show floor and in public spaces, as well as continuous sanitization and deep cleaning measures across all shows.
As the chosen venue for the co-location of all three events, the Orange County Convention Center, located in the heart of the Convention Center District and only 15 minutes from the Orlando International Airport, offers a centralized layout with various hotels, restaurants, and retail within nearby walking distance, limiting transportation for safety purposes. With state-of-the-art facilities and boasting two event buildings connected by five pedestrian walkways, the February events of MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE will take place in the West Concourse, which has convenient hotel adjacencies via pedestrian bridges allowing attendees to walk in fresh air as opposed to taking shared transportation.
“The health and safety of all those who participate is our utmost priority and the Orange County Convention Center provides the perfect venue to gather the market together, with a campus-like property and space to accommodate proper social distancing. It’s also in close outdoor walking proximity to hotels and restaurants, therefore limiting the need for shuttles – among other additional benefits,” states Desiree Hanson, Executive Vice President, Clarion Events, WWIN Shows.
Further details on travel and accommodations, along with competitively discounted rate options offered by each show, will be announced in the coming weeks.
Directed by the need to rally around the industry, the collaboration of event organizers to ensure the safe and thoughtful reintroduction of live trade events in the first half of 2021 marks continual and increasing steps forward towards rebuilding and recalibrating the fashion wholesale community. As such, the co-location of these events will be one of the first in-person market opportunities for fashion brands and retailers to immediately and actionably revive and thrive again in the year to come.
“The importance of live trade shows and face-to-face meetings has never been greater than now. They are vital for fostering business, progressing industry, and bolstering economic growth. For this reason, we are very much looking forward to this first-time collaboration and bringing the entire fashion community together over the same time period,” says Tricia Barglof, Executive Director of the OFFPRICE Show. “By joining forces on the same campus, we, as a fashion community, are stronger together. United by the common aim of reinvigorating the retail industry, OFFPRICE, MAGIC Pop Up Orlando, and WWIN Orlando Showcase will be able to greatly accelerate its recovery post-COVID-19. Therefore, I’d urge everyone to get involved – exhibitors, retailers and venue partners.”
To register or apply to exhibit at the MAGIC event in Orlando, please visit: https://www.magicfashionevents.com/en/home.html
To register or apply to exhibit at the WWIN event in Orlando, please visit: https://www.wwinshow.com/?utm_source=press_release&utm_medium=email&utm_campaign=wwin_orlando_showcase
To register or apply to exhibit at the OFFPRICE event in Orlando, please visit: https://www.offpriceshow.com/?utm_source=Press%20Release&utm_medium=Email&utm_campaign=OFFPRICE%20Feb%2021&utm_content=OFFPRICE%20Show
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. They provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. They connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As one of the world’s leading market-making companies, they bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more info, visit www.informamarkets.com.
Clarion Events operates more than 180 events in 50 countries from 15 offices in the U.K., the US, South Africa, Brazil, Germany, Singapore, UAE, Indonesia, Hong Kong and the Netherlands. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the U.K. More recently the firm has developed an international portfolio of brands and now has interests in a number of global vertical industries including energy, security and defense, electronics, technology, fashion, retail, gaming and marketing. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness. For more info, visit us.clarionevents.com.
The OFFPRICE Shows are produced by Tarsus Group plc, an international media group with interests in exhibitions, conferences, publishing and the internet. With offices in London, Shanghai and Milwaukee (home of OFFPRICE), Tarsus serves niche markets with trade events and online media. For more info, visit www.tarsus.com or www.OffPriceShow.com.