Infosecurity Europe and Infosecurity magazine have announced the formal collaboration of their brands and products with immediate effect. Infosecurity Europe, next taking place April 24 – 26, 2012, at Earls Court in London, has confirmed the internal transfer of Infosecurity magazine from Elsevier Ltd.
Infosecurity Europe is both familiar with the publication and the team behind it, having collaborated together for many years. This partnership of brands and products brings together single leadership to offer the information security community a ‘one stop shop’ for all of its marketing and information needs. Lead-generation opportunities for the vendor community will include bespoke email campaigns, webinars, webcasts and thought leadership opportunities, virtual events and whitepaper campaigns.
“Unifying the strengths of the Infosecurity Europe event with Infosecurity Magazine – both in print and online – creates a superior and enhanced platform with the potential to provide our clients with a year round calendar of events, for thought leadership and lead generation both face to face and in online environments,” said Claire Sellick, event director for Infosecurity Europe
Ownership and overall management of the definitive title will pass to Reed Exhibitions Ltd, owners of Infosecurity Europe, one of its four Infosecurity branded events around the globe. The magazine’s editorial independence will be meticulously retained, led by the successful and informative editorial team of Eleanor Dallaway and Drew Amorosi.
“Additionally, the collaboration supports our strategy for Infosecurity Europe to become more than a three day event and to expand our collective reach and market access by offering a year round portal to bring the vendor, channel and the information security end user communities together,” said Sellick.
Following the transfer, both brands will retain their own respected and widely recognized identities. The Infosecurity Magazine and online news sites – www.infosecurity-magazine.com – will continue to excel in providing the industry with news, features, blogs, webinars and much more, whilst complementing the Infosecurity Europe event-focussed website.
“We are thrilled to be working in collaboration with the Infosecurity Europe show and I am confident that in working together we can offer the market a stronger, more valuable brand to invest in,” said Eleanor Dallaway, editor and associate publisher of Infosecurity Magazine. “With our collective market knowledge, databases, editorial and lead generating models, we can provide our readers, exhibitors, sponsors and advertisers superior products with superior results.”
|People on the Move|