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InterContinental Hong Kong transforms service using Passkey’s GroupMAX

For InterContinental Hong Kong, providing meeting planners and guests with a superior event experience is both a strategic priority and essential to its position as a leading meetings destination in the region. So in an effort to elevate its service levels in the MICE (Meetings, incentives, conferences and exhibitions) market, the hotel has deployed Passkey’s GroupMAX technology to manage hotel bookings for its meetings and events.

As one of the first major hotels in Asia to deploy GroupMAX, InterContinental Hong Kong can now offer its MICE guests the convenience of online and mobile hotel booking while providing meeting planners with a powerful toolset to optimize their events.

The results to date have been both immediate and impressive, in terms of the financial impact on events, positive feedback from meeting planners and guests and higher levels of service to event participants.

“The results from our investment in Passkey’s GroupMAX have exceeded our expectations and created a seamless meeting experience for all, particularly our meeting planners,” said Marita Marcos, director of sales and marketing of InterContinental Hong Kong. “GroupMAX’s comprehensive online toolset offers a range of flexible options for both event organizers and individual delegates to enjoy a more efficient hotel booking experience.”

For the hotel’s MICE guests, GroupMAX accommodates any booking preference, whether it’s via the web or mobile device. The system directs guests to a professionally designed and dedicated website for their event, where they can easily book their hotel rooms at the event’s exclusive rates and within its contracted room block. Additionally, guests can enjoy a wide range of room types and rate options, as well as opportunities to enhance their stay with a selection of hotel amenities, services and attractions.

In addition to making their hotel reservations, guests can provide vital travel details and other information such as meal preferences during the hotel booking process, so the hotel can meet their needs and expectations with reliable consistency.

For the hotel’s meeting planners, GroupMAX offers a set of online tools to proactively increase block pickup while reducing the known difficulties of managing contracted room blocks. Using any web browser or mobile device, planners can easily monitor their event’s room block with live metrics on block pickup, booking pace and other data that helps optimize room block performance.

In addition, groups that prefer to book their hotel rooms using room lists will now be able to leverage GroupMAX’s advanced room list tool, which converts any Excel file containing reservation data into confirmed hotel reservations instantly and in a PCI-compliant manner. The room list tool also allows meeting planners to self-manage their room list revisions online, thus transforming a once laborious and risky process into an automated and secure one.

InterContinental Hong Kong will also benefit from the major investment Passkey has made in the past 18 months to support the unique requirements of international meetings and events, including support for multiple languages, currencies, time zones, date formats and business rules.

“Asia represents the greatest international opportunity for our Company,” said Greg Pesik, president and CEO of Passkey. “InterContinental Hong Kong has been a great partner in helping us navigate this important market. It is exciting to see that the investments we are making in our product and infrastructure are yielding positive results for our customers across the globe.”

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