(Pictured above, INVNT Group’s production team in Sydney, Australia, clockwise: Executive Producer Ema Wakeford, Senior Producer Caroline Bubb, Producer Rebecca Wheatley and Production Coordinator Lauren Moorhouse)
[INVNT GROUP]™ Expands Business Development, Creative and Production Teams in New York, Singapore & Sydney
[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT.
INVNT has expanded its production department in Sydney with the appointment of Ema Wakeford (pictured left) as executive producer. Wakeford joins from George P. Johnson and has worked on events including the renowned Light, Music & Ideas Festival, Vivid Sydney and with brands such as Cadbury and Johnson & Johnson.
The fast-growing INVNT Sydney production team also welcomes Senior Producer Caroline Bubb, 
Producer Rebecca Wheatley, and Production Coordinator Lauren Moorhouse.
Bubb’s (pictured right) experience includes working as a producer for cievents in Sydney, TFI Group and Strata Creative Communications in London, content producer for Telstra Vantage for Imagination Australia, and sponsorship lead for the Salesforce World Tour Sydney in 2019 for The Company We Keep. She has a Bachelor of Business Administration, majoring in Event Management from Macquarie University and has more than ten years industry experience creating solutions, building relationships and engaging audiences.
Wheatley’s (pictured left) experience includes event operations manager for IMG Culinary, event producer for the Australian Recording Industry Assocation and event manager for Diner en Blanc International. She has a Bachelor of Business, Event Management from William Blue College of Ho
spitality Management.
Moorhouse’s (pictured right) experience includes working as an event coordinator and stylist for Funktionality Events & Experiences, project executive at CWT Meetings & Events along with several positions in sales. She has a Bachelor of Management, Events, Distinction from University of Technology Sydney and certifications from Northern Beaches TAFE (Tourism & Events) and Stella Maris College, Manly.
Scott Cullather (pictured right), president & CEO, [INVNT GROUP] says, “We launched the GROUP during the COVID-19 pandemic as our leadership recognized the need to support our clients at a time when they needed us most, by enabling them to continue to communicate with their clients in new and engaging ways through our broader and deeper offering.
“This remains a core premise of the GROUP—every decision is made with our clients and their audiences in mind, and it’s evident in the growth throughout our entire GROUP.”
Kristina McCoobery (pictured left), CEO, INVNT adds, “While 2020 was no doubt a challenging year, it was one where our industry demonstrated its adaptability, resilience and creativity. At INVNT we have a history of designing and producing engaging virtual and hybrid experiences, so helping our clients shift their events from live to virtual was a fairly easy pivot for us and clients’ demand for our services across the globe continues to rise as a result.
“Our new INVNT hires possess a unique mix of in-person, virtual and hybrid event expertise, a strategic recruitment move we’ve taken to ensure we’re well equipped to support our clients throughout the various stages of the pandemic—including in a post-pandemic world.”
[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well- articulated BrandStory across all platforms. Headed up by President and CEO Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency HEVĒ, and the global live brand storytelling agency, INVNT™. For more info, visit: www.invntgroup.com
