Source: 123iMP; published by Exhibit City News staff
123iMP, a turnkey system for ticketing, data collection and instant on-site engagement at trade and consumer shows, has been chosen by the Iola Car Show to provide ticketing services for the 2022 event.
The Iola Car Show is the latest event to utilize the revolutionary services offered by 123iMP for trade and consumer shows. 123iMP and its component parts have been used at events across the U.S. to provide seamless ticketing, prize management and information gathering for attendees and exhibitors.
The advantages of 123iMP include:
- Attendees are provided personal, two-way QR codes when purchasing admission tickets. The codes, stored on phones, are used for admission, to register to win prizes, and to request instant information from exhibitors.
- Exhibitors are provided unique QR codes for their displays that gather contact information when attendees scan them seeking information. They can offer prizes and other incentives to encourage interactions.
- Show producers realize tremendous labor and materials savings by using 123iMP. They see real-time attendance tracking as QR codes are scanned, spot data trends on popular exhibitors, and collect contact and demographic information on attendees.
“123iMP represents the future of how consumer and trade shows will operate,” says Bob Kames, a co-creator of 123iMP. “The expense and delays of paper tickets will be greatly reduced or perhaps eliminated in the near future. Attendees won’t have to lug around bags of brochures and catalogs, nor fill out forms to enter prize drawings. Show producers and exhibitors get contactless lead generation, with amazingly accurate data on who’s visiting the event, and how to follow up with them.”
