MC2 account executive Janet DiFabio Good has received her designation as a Certified Trade Show Marketer (CTSM) from Exhibitor magazine’s CTSM program.
A combination of classroom requirements, a comprehensive exam and an intensive portfolio presentation, the CTSM program is a rigorous, college-accredited program affiliated with Northern Illinois University Outreach.
Good completed the course of study over the past three years while holding a full-time position with exhibit and event company MC2. In addition to required seminars and a three-hour final exam, the certification requires thorough-going development of a seven-point project case study called a portfolio. The portfolio demonstrates the application of knowledge gained through the program in a real-life example.
Good has been an account executive with MC2 for the past 15 years. She is a graduate of Drexel University where she earned Bachelor of Science degrees in Business Marketing and Commerce and Engineering. Prior to joining the tradeshow arena, Good held positions in advertising, publishing and point-of-purchase display industries.
The Exhibitor CTSM program trains candidates in tradeshow and event marketing. Candidates are required to complete a curriculum of 28 seminars, which equals 42 hours of classroom study. These sessions are available at EXHIBITOR 2010 and the Exhibitor FastTrak conferences sponsored by EXHIBITOR and MC2. Upon completion, candidates earn four continuing education units through university affiliate, Northern Illinois University Outreach.
