Highmark TechSystems, along with Highmark Outdoor, announces Jeff Fortmann has joined the company as vice president, business development and marketing. In this critical role as part of Highmark leadership, Fortmann will oversee marketing strategy and execution, working closely with Highmark’s business development team to develop opportunities in the experiential events space. Fortmann will report to Debbie Parrot, president and CEO.
“During his 14-year career with Event Marketer and the Experiential Marketing Summit, Jeff has earned an exceptional reputation as a sales and marketing executive,” says Debbie Parrott. “His knowledge of the event and experiential marketing landscape and his long-standing relationships with key agency executives will be invaluable as we deliver structural exhibit solutions for their customers’ indoor and outdoor activations. Today the world of B2B and B2C events is more robust than ever, and agencies can ensure their clients will stand out and impress with the right structure. Jeff will be instrumental in helping us get the right Highmark solution to the agency universe.”
Fortmann joins Highmark from Access Intelligence, where he most recently served as business director, Brand Activation Group. In that role, Fortmann managed business operations and revenue across the world’s largest portfolio of marketing content and events for properties including Event Marketer, Chief Marketer, The Experiential Marketing Summit, The EX Awards, The PRO Awards, The Experience Design and Technology Awards and Women in Events.
Fortmann will work from Highmark’s East Coast office located in the Greater New York City region.
For more than 20 years, Highmark has been America’s trusted supplier of advanced modular exhibit systems and structural solutions, available for purchase or rent, meeting all industry-standard codes. Based in Fort Wayne, Ind., Highmark’s proprietary products are known for design versatility, weight and installation efficiencies, and ease-of-use. For more info, visit www.HighmarkTech.com