Encore, a global leader in event technology and production services, announced Jennifer Duffy has been named director of external communications. Duffy will join the brand team and oversee public relations and external communications, shaping strategies through the development, implementation, and measurement of effective communication programs within Encore.
“Jen shares our commitment to excellence and our mission to create transformational experiences for Encore customers and stakeholders,” says Amanda Armstrong, SVP of brand and community engagement, Encore. “Jen’s industry knowledge and marketing experience provides a unique and valuable perspective. Her extensive public relations background, coupled with hotel and destination strategy, will help drive us forward as we grow to meet market demands.”
A seasoned professional at building brands and delivering results, Duffy brings over 15 years B2C and B2B marketing experience to her role at Encore. Most recently, she served as vice president of marketing for Associated Luxury Hotels International (ALHI), shaping a marketing program for over 250 independent luxury hotels. At ALHI, she transformed the brand messaging to become content-focused, delivering relevant and timely information to increase customer engagement and improve hotel stakeholder satisfaction.
Prior to ALHI, Duffy served as the communications director for Experience Scottsdale, where she spearheaded increased collaboration between marketing and communications departments to increase campaign results, PR best practices for influencer marketing, as well as digital PR for SEO and link building. Her prior roles include Director of Brand Marketing, Food and Beverage Strategy at MGM Resorts and Regional Director of Public Relations at Loews Hotels, overseeing the California and Golf Resorts regions.
“I’ve watched Encore evolve and grow to meet the changing needs of the customer over the last few years and I am thrilled to be joining a company with such incredible leadership in event technology and production. There are so many stories to share and new voices to bring forward in the meetings and events community,” said Duffy. “Alongside the talented team, I’m excited to support Encore‘s growth trajectory. I look forward to sharing innovative and inspiring content and ideas with our customers and the industry.”