Moss Inc announced in September that Joyce Read joined its national sales team to direct a breakthrough sports marketing initiative. A native of Dallas and a die-hard sports fans, Read’s sales skills were honed by the Mary Kay organization, where she attained her highest level in personal sales at number four in the Diamond Seminar.
Along with her love of sports and innate design sense, those sales skills have helped her attract clients such as the Home Depot and the Mary Kay annual seminar, among other major accounts. Most recently she worked with architects and construction companies on the Dallas Cowboys’ new $1 billion, 3 million-square-foot stadium.
Read brought her enthusiasm and passion to the event business, including work with the Atlanta Olympic Games in 1996. She spent time in Las Vegas working with event clients and major hotels and developing traveling backdrops for various entertainers.
With the architectural introduction of fabric structures in the state-of-the-art, technologically advanced Dallas Cowboy Stadium, a whole new category for fabric usage in stadium design was born. She is delighted to bring her skills and insights to Moss in this new initiative.
When she’s not talking sports, she’s a member of the Red Cross Disaster Team.
“I use sports to bridge the gap there, too; especially where kids are involved, I can always bring in T-shirts and other sports paraphernalia to make them feel better,” Read said. “Basically, I love to find out what makes people tick and to give people solutions, not just to sell them something. And I like to share my passion for sports and design.”
Shelly Alex, vice president of sales and marketing at Moss, said she thinks Read will be a asset to the company.
“At Moss, we believe that fabric is a design solution, not a commodity,” she said. “Joyce clearly believes this, and her intuitive sense of incorporating fabric into diverse creative solutions makes her an invaluable part of our sales team.”
For additional information on Moss, visit the Web site at www.mossinc.com.
