Pictured L-R: Katie Burke and Michele Rowe
Tradeshow Logic, an event solutions firm that elevates the success of associations and show organizers, has expanded its sales team with the appointment of Katie Burke to national accounts manager, exhibit and sponsorship sales and has increased the caliber of its marketing services with the appointment of Michele Rowe to VP of marketing and communications.
Burke, a certified exhibit manager (CEM), brings extensive experience in new business development, client relations and event management for major national exhibitions and events. Before joining Tradeshow Logic, Burke served as exhibits manager at the Academy of Nutrition and Dietetics where she handled the strategic execution of the trade show sales program for the Food & Nutrition Conference & Expo.
“I’m thrilled to be joining this forward-thinking team and to be able to work across a diverse portfolio of events,” says Burke. “I’m a firm believer in being immersed in the industries one represents and I’m eager to partner with our clients to help them advance their business goals and objectives.”
Burke will report to Chris Gowe, VP of strategic growth. “Burke’s extensive experience in show management and exhibit sales supports the Tradeshow Logic model around exploration, collaboration and execution,” says Gowe. “Katie shares our passion to provide unparalleled sales and marketing services to our clients through proactive and insightful engagement with potential exhibiting audiences.”
Michele Rowe Joins Tradeshow Logic as V.P. Marketing and Communications
Rowe will drive marketing strategy and execution for Tradeshow Logic and its customers. She is an expert in corporate storytelling and adept at crafting creative content and messaging for targeted attendee and exhibitor segments across multiple channels. She motivates customers and collaborators to look at things differently and never stops asking, “What if?”
Before joining the team, Rowe served as senior director, marketing & brand strategy for EnsembleIQ and the Path to Purchase Institute, a retail media and business intelligence member organization that produces nearly 40 events each year. There she articulated the brand story and developed campaigns that distinguished the company, engaged new attendees and grew market share.
“I’m excited to be part of such an innovative organization that delivers new, unique, game-changing event solutions,” says Rowe. “I believe, as Tradeshow Logic does, in the cycle of advocating calculated risk followed by learning and adjustment. It’s the best way to adapt, evolve and grow.”
Rowe will report to chief strategy officer, Chris Price. “Michele adds expertise to our marketing perspective and capabilities. We’re thrilled to offer our customers the benefit of her strategic expertise to grow and transform events,” says Price.
Tradeshow Logic, a full-service event solutions firm, increases the value of events, tradeshows and conferences for organizers, exhibitors and attendees. Tradeshow Logic partners with its customers to develop and implement strategic programs, operational solutions and emerging trends that grow revenue, reduce costs and exceed customer expectations. Specific services include event consulting and strategic development, event management, exhibit and sponsorship sales, meeting management and general contracting. For more info, visit tradeshowlogic.com.