Global experience agency WRG, a division of The Creative Engagement Group, has appointed expert creative experiential strategist Katie Streten to boost their response to the growing demand for live experiences across the globe.
As head of creative strategy, Streten will work with cross functional teams to lead the strategic insights, thinking, process, systems and tools that enable WRG to deliver standout creative work that is effective in inspiring lasting change and meeting its clients’ objectives.
Katie joins WRG from VMLY&R Commerce, MENA where she was head of experiential strategy and before that head of strategy and Insight at Imagination, Detroit. With specific expertise across B2B and B2C creative strategies and the development of purposeful, insight-driven briefs, Katie has driven experiential strategies for the likes of Twitter, Porsche, Lexus, Ford, Coca-Cola and Netflix.
Katie will report into Tim Collett, managing director and head of events at WRG a division of The Creative Engagement Group (TCEG). Streten will work alongside creative and production teams on the development and delivery of experiential projects both physical and virtual, collaborating with teams in Employee Engagement, Behavioral Science, Scientific Engagement, Learning and Capability Development to bring expertise to the experiences she creates for WRG’s blue chip clients.
Tim Collett, managing director, WRG says, “Katie has a wealth of international experiences working with iconic brands and we can’t wait for her to further build our strategic and creative capabilities. Her depth of experience across sectors and deep insights driven approach will ensure we continue to raise the bar across our in Real Life and Virtual experiences as we continue to inspire the lasting change the world needs.”
Katie Streten, head of creative strategy at WRG says, “I’m excited to be joining a team of expert experiential practitioners with a great range of blue-chip clients and global reach, doing work that really matters. The fantastic spread of disciplines within TCEG and the focus on experiential creativity in WRG were both very attractive. I’m looking forward to bringing a new strategic approach to the existing expert practice and working with a great team.”