Renowned travel journalist Peter Greenberg will be the keynote speaker at the inaugural Houston Travel Summit set for Sept. 10.
Houston First Corporation and the Greater Houston Convention and Visitors Bureau have organized the summit as part of a renewed focus on leisure tourism. The day-long event held at the George R. Brown Convention Center will feature national and regional speakers presenting on a variety of topics aimed at growing leisure tourism in the area.
Those whose businesses are touched by leisure travel-from restauranteurs to hotel executives and transportation operators to nightlife professionals-can learn how to maximize their reach with tourists and get a chance to learn about new resources being made available to reach their goals.
The summit is part of multi-pronged effort announced in April to increase the volume of annual visitors to the city by 30 percent to 20 million by 2018. The region is already one of the fastest growing destinations for leisure travelers, with 120,000 jobs tied to the hospitality industry, which contributes $15.5 billion to the local economy.
“I’m excited about bringing this great educational opportunity to Houston’s hospitality sector,” said Jorge Franz, senior vice president of tourism, Greater Houston Convention and Visitors Bureau. “This Tourism Summit will allow businesses throughout the greater Houston area to learn more about how to attract leisure visitors to their doors. Additionally, they will learn about new resources that Houston First will make available to sell their products to the visiting public. Best of all, the training will be offered free of charge and is open to anyone.”
Award-winning journalist Peter Greenberg serves as the travel editor for CBS News and is one of the most-recognized and respected travel news professionals in the country. Known in the industry as the “Travel Detective,” Greenberg appears regularly on CBS and also hosts his own show on public television and radio. Travel Weekly named him one of the most influential people in travel and his coverage of the “Miracle on the Hudson” story won him numerous accolades, including an Emmy Award.
“It is an honor to have Peter as our keynote speaker for our first tourism summit,” Franz said. “I believe our hospitality community will enjoy hearing the perspective of someone who has covered travel to the extent Peter has. He brings a world of knowledge with him.”
The summit is free to attend. Click here for agenda and to register.