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Korea Adds New Unique Venues for Meetings

The Korea Tourism Organization and the Ministry of Culture, Sports and Tourism have announced an updated list of 30 Korea unique venues for 2019. The updated list includes 11 of the original unique venues selected in 2017, as well as an additional 19 new venues.

“Unique venues” are special locations that satisfy the needs of business events and meetings while providing a diverse cultural experience. The locations may include museums, historical buildings and renovated factory facilities.

With interest in the MICE industry increasing worldwide, unique venues satisfy participants’ desires for a fresh and engaging experience that goes beyond a traditional meeting space. Unique venues provide memorable opportunities for participants to immerse and fully experience the characteristics and culture of the host location.

In 2017, Korea Tourism Organization, together with the Ministry of Culture, Sports and Tourism, selected 20 Korea unique venues, each of which contained distinct characteristics representative of the corresponding region. Of these 20 original unique venues, 11 have been selected to remain in the list for 2019, including Busan Cinema Center, Nami Island, and Korean Folk Village.

Newcomers to the list include Bonte Museum in Jeju, Hyundai Motorstudio in Goyang and E-land Cruise in Seoul for a total of 30 unique venues.

Jo Deok Hyun, executive director of Korea MICE Bureau at Korea Tourism Organization, emphasized the growing importance of unique venues in securing international meetings and events.

“Not only the facilities and event operating expertise, but also what kind of special experience and excitement can be provided to event participants is becoming an important criteria for selecting a host location,” he says.

Korea has announced plans to increase the number of unique venues to 50 by the end of 2023, and instill personalized support for existing venues to develop and improve the overall unique venues experience.

Korea MICE Bureau (KMB), under the Korea Tourism Organization, promotes Korea as a premier business events destination and provides planners with information and assistance for the successful planning and hosting of international conventions, corporate meetings, incentive tours and other business events. For more info, visit http://koreaconvention.org/

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