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Updated Jan. 7

Kicking off before 2014 International CES in Las Vegas is an event finalizing an agreement between the World Trade Center Las Vegas and the World Trade Center Mexico City, according to Las Vegas Convention and Visitors Authority (LVCVA).

“Partnerships like this will help further position Las Vegas as a global business destination by leveraging the strength of the Las Vegas brand with the opportunities provided through the World Trade Center designation,” said Rossi Ralenkotter, president and CEO, LVCVA. “These opportunities are critical as we move forward with plans for the Las Vegas Global Business District, a transformation project that includes major renovations to the Las Vegas Convention Center, including construction of a World Trade Center building.”

On Jan. 6, 2014, the event finalizes the Memorandum of Understanding (MOU) between Las Vegas and Mexico City a day before CES, a tradeshow owned and produced by Consumer Electronics Association (CEA).

“We are thrilled to continue our successful partnership with LVCVA and the World Trade Center Las Vegas mark by expanding it internationally,” said Gary Shapiro, president and CEO, Consumer Electronics Association. “Together, we have focused the world’s companies on the many opportunities to do business in Las Vegas. Now we are expanding our international business connections with this new partnership with Mexico City, which will strengthen not only the robust CES attendance from Mexico but also the continued business exchange between Las Vegas and Mexican executives.”

Ralenkotter and Shapiro will meet with Edward Kelley, general director of WTC Mexico City at the Las Vegas Convention Center to finalize the MOU. This agreement encourages Las Vegas and Mexico City to co-market under the World Trade Center brand, creating access to key trade information and market research, and it facilitate business trade missions around the world.

“For the Mexico City World Trade Center and the International Exposition and Convention Center WTC, this is a unique opportunity to develop a mutually beneficial relationship between two great business and tourism cities,” said Kelley. “It’s also extremely gratifying to be invited to participate in the 2014 International CES and have the CEA join in this international initiative. This is what being part of the World Trade Centers’ Association can be if the members are willing to work together.”

Mexico is one of the top international feeder markets for Las Vegas with 443,000 air service visitors in 2012, a 33-percent increase from 2011.

The collaboration will help build the Las Vegas brand as a global business destination and grow international visitation to both the destination and to tradeshows, such as International CES.

Las Vegas Convention and Visitors Authority promotes Southern Nevada as an exhibition and tourism destination.

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