• bematrix POP_banners
  • CORT
    tracking
  • bematrix POP_banners
  • Superior Logistics
  • CORT
    tracking
Share this post:
Share on facebook
Share on twitter
Share on linkedin

Las Vegas welcomes back NFR through 2024

Las Vegas Convention & Visitors Authority (LVCVA) is all too happy to have renewed its contract and authorized nearly $2.5 million in sponsorship for the National Finals Rodeo (NFR) at its board meeting on Jan. 30.

Prepared to greet cowboys and cowgirls for the next 10 years, Las Vegas will remain the site of the NFR for a combined 40 years between its initial agreement in 1984 and its renewal through 2024. During the first two weeks of December, the NFR brings in $110,000 in annual spending, according to Rossi Ralenkotter, president and CEO, LVCVA.

1985-58899-0001
Las Vegas welcomes the National Finals Rodeo, 11/23/1985. Photo: Las Vegas News Bureau

Sponsored by the Professional Rodeo Cowboy’s Association (PRCA), officials expressed gratitude for the opportunity to continue hosting its sports events in Las Vegas.

“Friday [Jan. 24] was a fantastic day for the National Finals Rodeo, and I hope Las Vegas,” said Karl Stressman, chairman, PRCA. “We love Vegas. We’re excited to be here and start the next chapter of the NFR.”

An agreement was reached between PRCA and LVCVA through Las Vegas Events (LVE) for an annual allocation to promote the NFR and its ancillary events. Leading up to the event, $1 million will be used each year to promote the NFR in addition to a $1.2 million sponsorship of the RAM national Circuit Finals Rodeo and twelve PRCA Circuit Final Rodeos as well as $287,500 towards sponsoring a steer roping final event.

Spirits were high as showgirls donning cowgirl hats and boots greeted board members, who unanimously voted to sanction the sponsorship. During an official press conference, LVCVA Chairman Tom Collins unveiled a commemorative plaque celebrating the partnership with PRCA.

LVCVA Chairman Tom Collins unveils plaque commemorating its partnership with PRCA.
LVCVA Chairman Tom Collins unveils plaque commemorating partnership with PRCA.
Photo credit: Darrin Bush/Las Vegas News Bureau

LVCVA board members considered the NFR to be a long-standing tradition in Las Vegas.

“Welcome home. [Las Vegas] is the home of the NFR…growing up here. It belongs here, so welcome home,” said Steven D. Ross, councilman, LVCVA.

2013-722-486 Tyler Corrington
Tyler Corrington, final day of the Wrangler National Finals Rodeo 2013. (Photo/Las Vegas News Bureau, Glenn Pinkerton)

Las Vegas Mayor Carolyn G. Goodman applauded the city’s efforts following six weeks of negotiations to bring back the event, which brought in over $87 million in non-gaming economic impact in 2013.

“It’s a great day for Las Vegas, and all the cowboys and cowgirls out there,” said Mayor Goodman. “We are proud of everyone who’s been involved in making this happen.”

Rossi Ralenkotter, president and CEO, LVCVA, namely thanked LVE Board of Trustees Chairman Bill McBeath and long-time sponsor Michael Gaughan for their part in securing the agreement, to begin in 2015.

The annual event and its ancillary events including Cowboy Christmas Gift Show and stock auctions, bring over 170,000 attendees to Las Vegas each December.

  • Momentum banner ad
  • GetInformed_

Related Stories

Bobby Lee_CSI Worldwide

Bobby Lee Joins CSI Worldwide

CSI Worldwide, a leader in the tradeshow services space for nearly half a century, has hired industry veteran Bobby Lee to run their General Service Contracting division

Trending Now

  • Employco
  • Natural Disaster Expo NDE
  • GetInformed_
  • CVS - Creative Visual Solutions ClearEntry
  • Brumark
  • Octanorm
  • DEMcNabb_