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Jerry Grimaud, owner and president of Lawrence Fabric, has announced the introduction of a 4th division, Experiential Displays, adding to the existing Awnings & Canopies, Exhibit Components and Industrial Fabrication divisions.

Tony Torretta Dan Schaffer
Tony Torretta Dan Schaffer

For seven decades, architects, designers and contractors have trusted Lawrence for both functional and artistic fabric/metal structures for canopies, exhibits and architectural ornamentation.

“This exciting new venture will complement our Exhibit Component division, managed by Jim Knoche and Kerry Lasater,” said Grimaud. “Our new division will offer custom indoor and outdoor event display solutions including full-service graphics, experiential event elements and environmental display solutions.”

Joining Lawrence to head up the Experiential Display division, Tony Torretta and Dan Schaffer, collectively have over 20 years of experience in the Experiential Display Industry.

“Our customers will continue to rely on our tenured professionals to produce solutions that are on time, on budget and provide lasting value to their displays, building and outdoor areas,” said Grimaud.

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