The Whirlpool exhibit at KBIS 2026 was designed to create a dynamic, technology-driven environment that immersed attendees in the brand’s innovation story while maintaining a clean and approachable layout.
The concept centered on integrating appliances directly into a custom LED-driven architectural environment and transforming traditional product displays into an interactive experience. Digital walls with integrated lighting created a sense of movement and energy throughout the space, reinforcing Whirlpool’s focus on advanced technology and connectivity.
A key objective was to encourage hands-on engagement, allowing attendees to interact directly with the products and better understand their features. The open layout guided visitors naturally through the space while maintaining strong brand visibility from multiple vantage points.
The result was an immersive and visually striking exhibit that balanced technology, functionality, and brand storytelling, setting it apart from traditional booth environments on the show floor. Within the space, Whirlpool’s Smart Double Wall Oven with Intelligent Cooking Camera was recognized with a Best in Show award at KBIS 2026.
By the Numbers
- Booth Size: 60’ x 120’ (Island)
- Booth Height: 12’
- Total Area: 7,200 sq ft
- Entrance Height: 12’
- Tradeshow: KBIS 2026
- Exhibitor: Whirlpool
Project Credits
- Designer: Mike Larson
- Builder: InterGlobal Exhibits Lead Design: Mike Larson, Whirlpool
- Project Manager: Kyle Baker
- Production Manager: James Jennings
- Client Team: WoW (World of Whirlpool Studios) / Whirlpool Corporation
- Flooring: The Inside Track
- Exhibit Construction: Harry Mari, Jason Hill, Dan Stratford
- Wallcovering: Wolf Gordon, Fenix, Pionite, Abet, Nevamar, Phillip Jeffries
- Exhibit I&D: SYLID
- Partner Collaborations and Finishes: Kerrie Kelly Studio, Fabuwood, Cosentino, Sherwin-Williams
- AV/Lighting: Top LED Lumination
- Finishes: Plaskolite
This story originally appeared in the Q3 2026 issue of Exhibit City News, with the original magazine layout available here.
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