Leading global fashion industry connector, Informa Markets Fashion, organizer of MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas, revealed celebrity-studded and trend-focused agenda for the August 8-10, 2022, edition slated to be held at the Las Vegas Convention Center. Retailers from around the world attend the bi-annual event to discover the hottest new trends, buy product, discover new brands, and learn from fashion moguls and industry experts.
MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas is the must-attend meeting place for the fashion industry, serving as a springboard for designer and retailer business connections, with a world-class lineup of brands, speakers, and partners confirmed to date. Notable fashion celebrity speakers include Katy Perry, Kristin Cavallari, Lala Kent, and Ashley Stock, among others.
The industry’s premier co-located fashion wholesale event is strategically designed to cover all facets of fashion – from the largest selection of men’s and women’s trend-driven and contemporary apparel, footwear, and accessories, to sourcing materials and supply chain – attracting thousands of big-box, online, specialty chain, and boutique retailers for three days of discovery, order-writing, networking, inspiration, and education.
The August 2022 Las Vegas edition offers complimentary workshops and panels for all buyers by Industry experts from HighSnobiety, The McCord List, BoutiqueHub, Sourcing Journal, The Interline, Hey Social Good, and many more.
“For decades, MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas has served as the industry’s meeting place for our industry to connect and do business,” said Kelly Helfman, President of Informa Markets Fashion. “It’s crucial to us as the organizers that the event reflects what’s happening in the industry and serves as a springboard for new trends and retailer-to-brand discovery.”
Helfman continued, “It’s not often you have the opportunity to learn from Katy Perry, Kristin Cavallari, and Lala Kent, three remarkable women leading various corners of the fashion industry, combined with a robust lineup of brands and premium denim from Levi’s, Hudson Jeans, and Joe’s Jeans. In addition to highlighting emergent brands, paired with respected and established brands, our upcoming event brings attention to the circular fashion landscape, from seed to shelf and everything in between – a true representation of today’s fashion ecosystem.”
Select sessions confirmed for the August 2022 event include:
August 8 – Lala Kent at 1:00 p.m. in MAGIC, West Hall Lala Kent is a social media maven, actress, writer, and entrepreneur. Follow along as she discusses social media trends for 2023 and step up your social media game and learn how to scale your business and brand with our panel of fashion and social media experts. Key takeaways include how to engage celebrities to transform your marketing efforts and strategies to think outside of the box with engaging social media campaigns.
August 9 – Katy Perry at 9:00 a.m. on the N:OW Stage in Project, North Hall PROJECT Las Vegas will feature Katy Perry as the opening keynote speaker in an unforgettable conversation where she will share her perspective on entrepreneurship, her unique sense of design, and her sources of creative inspiration. Afterward, join Katy in the Katy Perry Collections booth at PROJECT to view her new collection. Katy Perry Collections features shoes that turn heads, stop traffic, and start conversations. Designed for women seeking bold, glamorous style at affordable prices, Katy Perry Collections brings the global popstar’s creative visions and stand-out style to life in a line that ranges from casual sandals and colorful sneakers to playful stilettos and sophisticated pumps.
August 9 – Kristin Cavallari at 1:00 p.m. in MAGIC, West Hall Lifestyle entrepreneur, TV personality, and The New York Times Bestselling author Kristin Cavallari is taking the MAGIC stage with our host and founder of The McCord List, Rachel McCord, to share all about her journey to entrepreneurship, building a successful brand and business, and valuable insight on making it all work. Kristin will also be sharing her journey to building a successful brand and balancing life as a mompreneur in her session titled “Uncommon Advice.” The Fall event’s educational and experiential agenda is a true reflection of the latest industry happenings and forecasted trends, making it the must-attend event for a sneak peek into next season’s must-have brands and designs, plus to garner insights on how to build a fashion business and navigate current challenges.
Select educational sessions include:
Vegas 101: How and what to shop at MAGIC Las Vegas with Kelly Helfman, President, Informa Markets Fashion.
Trend Alerts: What’s Hot, Happening and On-trend: What the MAGIC customer is wearing and where to find it, hosted by celebrity host, Rachel McCord.
Future-Proofing Your Retail Business with Dane Cohen, Business Development Manager, Management One.
Social Media Sit down: Preview social media trends for 2023 moderated by Rachel McCord and featuring Lala Kent, Milton Hernandez, Director of Content and Community at Informa Markets Fashion, Brandi Fowler, fashion and lifestyle host, editor, and writer for InStyle and Cosmopolitan.
The Circular Fashion Wheel: Designers, brands, and retailers are a part of the new circular movement working with new fibers and fabrics to decrease pollution by upcycling and reusing garments, rethinking packaging, and bringing fashion into a new and exciting decade. Join the discussion with fashion experts Steven Millman Chief Brand Officer, Bella Dahl, Daren Abney, Senior Business Development Manager, Lenzing Group, and Jessica Schreiber Founder & CEO, FABSCRAP.
Trade Policy Issues Affecting Textiles and Apparel Trade: A Conversation with USTR and the Department of Commerce: the US Trade Representative’s Office and the US Dept of Commerce shares an update on current and future trade policy issues affecting our industry. The expo floor, featuring hundreds of brands across the three co-located events, provides retailers with a cross-category representation of designers in the women’s and men’s markets, plus the manufacturing and sourcing side of the business. Many new and returning brands have already confirmed participation at the 2022 edition of MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas, with more signing up daily.
