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iimex2013_frankfurtMore than 100 one-hour seminars, interactive workshops and informal “campfires” are scheduled for the award-winning IMEX Frankfurt tradeshow starting May 21. Eight education tracks, which include industry trends, personal development and sustainability, define IMEX in Frankfurt’s free professional development and education program for 2013.


“The quality and variety of our education program has become more and more important to the wider business value provided by IMEX,” said Carina Bauer, CEO, IMEX Group. “For that reason, each year we devote a lot of resources to getting the mix and the content right. With the help and contribution of many excellent industry partners and experts, we are proud to present a well-structured, appealing and comprehensive program which covers those subject areas that matter most for business success in 2013 and beyond.”

Based on current hot topics, some of the most popular sessions are set to include:

•    How to keep the lawyers out – Contract Management, by IAPCO and PCMA;
•    Strategic Meetings Management co-creation workshop led by Peggy Hemphill of Your Corporate Source and Betsy Bondurant of Bondurant Consulting;
•    How Bar Camps and Hybrid Events can enrich Meetings” by Brita Moosmann of Yieldforprofit and Wolf-Thomas Karl, partner, Karl & Karl;
•    How to create a social media strategy” by Christine Fuchs and Gerrit Heijkoop of Casehunters; and,
•    You’re Hired! Powerful Interview Techniques to Get the Job, by Avinash.

Chandarana, global learning and development director, MCI.
Shorter educational sessions and campfires at IMEX take place on the inspiration center, Sustainability Hub, Tech Tap or the new Networking Hub on the show floor. Longer seminars all take place outside core business hours and occur in dedicated rooms in Halls 8 or 9 of Messe Frankfurt.

A new shape to the German language education program, which is delivered by founding partners the German Convention Bureau (GCB), has the speaker bureau, Speakers Excellence, providing the majority of German presenters. The German education content will be based on a different theme each day, with “compliance” the key topic for Tuesday, “social media” on Wednesday and “personal development” on Thursday. As a part of the new program, a German keynote session on the topic of the day will take place each morning at 9 a.m.

With the issue of compliance currently dominating the German meetings and events industry, IMEX also will be running a new compliance clinic in co-operation with Veranstaltungsplaner.de.

IMEX in Frankfurt is well-known for the scope and diversity of its education program, which is one of three core activities that drive the show’s value every year; the other two being business appointments and networking opportunities. All IMEX education is provided free of charge as part of the organizers’ commitment to helping the international meetings, events and incentive travel industry develop and grow. Many of the industry’s leading trade associations also use IMEX to share latest insight with their members, as well as providing informed education for all visitors.

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