Mark Bric Display, a producer of display and exhibition systems, added “fabric panels” to its ISOframe line, a portable display system that can be manipulated into any shape and size for ease of assembly.
Introducing this new fabric allowed the company to giving users more options and flexibility that wasn’t previously available. Traditionally, the system used graphic panels, either rollable or semi-rigid.
“The ISOframe line of displays has been a game-changer in our industry, and the addition of fabric panels allows us to continue to offer more to our dealer network,” said Larry Ragland, president, Mark Bric Display North America. “In addition to the fabric, we have incorporated new tools and benefits that continue to make ISOframe stand out above the rest.”
Using the tool-free FASTclamp connection method, exhibits can be assembled in minutes, not hours. ISOframe Fabric utilizes a traditional SEG (silicone-edged-graphic) technique to attach fabric to frame around the fabric graphics. A thin silicone/pvc edge is sewn around the perimeter of the fabric, allowing the section to be inserted into a groove on ISOframe posts and beams. This creates a tight fit that stretches the graphics to produce a taut, seamless fabric wall of virtually any size, and multiple ISOframe sections can be connected to create a continuous wall, complete with right-angle corner connections. The fabric panel sections can also be intermixed with traditional panels for expanded possibilities.
Key features of the ISOframe Fabric include:
• Tool-less assembly
• Extremely portable, lightweight graphics
• Patented FASTclamp system allowing the display to be quickly assembled
• Frame clamps creating mitered corners
• Ease for the self-build market
These innovations illustrate the that ISOframe represents a large, evolving exhibition system around which individuals can create everything from small, hand-carry displays to large exhibit kits capable of delivering a display in a wide range of booth spaces.
