Global experiential marketing agency Impact XM announced the appointment of Marty Park to vice president of international business development. With 27 years of experience in developing and managing international exhibits and events, Park will play an instrumental role in continuing to expand the leading agency’s reach as an international marketing powerhouse.
Park joins the agency with a vast portfolio of international work and deep expertise in supporting some of the world’s most iconic brands in developing custom-made events, exhibits and experiences. Prior to Impact XM, he drove forward Korean business for a Boston-based brand experience agency as vice president, Korean customer services, working with clients like LG, Kia and Hyundai for 11 years. Park also spent 11 years at an exhibition stand builder and interior finisher in Germany, developing his repertoire of international business and communications efforts.
“Marty is a one-of-a-kind leader and individual whose background, tenacity for growth and ability to open doors and develop powerful relationships makes him the perfect addition to the Impact XM team,” says Jared Pollacco, CEO of Impact XM. “We’re constantly evolving and refining the ways in which we connect and collaborate with brands around the world to provide the best possible experiential solutions for their business. Marty’s perspective and innate drive will be incredibly valuable to us as we continue to challenge what experiential marketing solutions can look like at an international level, and I am excited to welcome him to Impact XM.”
Stepping into the vice president, international business relations role at Impact XM, Park will continue to form deep connections with the company’s present clients and drive forward new opportunities for the agency to provide well-crafted and innovative solutions for brands, particularly in the Korean market.
To learn more about Impact XM, visit www.impact-xm.com.