MC² (“MC-squared”) is proud to announce its newly launched web site at mc-2.com. The new site features a refined user experience and innovative design that distinguishes the company’s offerings and encourages user exploration, engagement and contact.
“Our new website is designed to project the value of authentic, face-to-face, You Had to Be There experiences in a world increasingly characterized by digital, remote interactions,” said Russell Reich, chief strategy officer for MC2. “Our industry is changing. The nature of branding and how people interact with brands—particularly in live settings—is changing, and our role is to lead that change to our clients’ advantage. Our web site demonstrates how we’ve done that for some of the world’s best-known brands. ”
In a nod to the company’s name, a square design motif is used throughout the site. The Home page features six recent projects available by name within a subtle square mosaic. As visitors hover over the squares, a preview image from the featured project links to case studies. Further down, a numeric grid showcases the long-standing relationships with some of the global brands that trust MC2 to tell their stories, including Canon, Nike, Bloomberg, Toyota, Hershey and Samsung, along with newer arrivals such as Honda and Caterpillar.
The Work section displays a visual library of case studies that can be viewed by scrolling down the page or by using a filter to find relevant projects. MC2’s project portfolio contains a wide range of brand experiences including events, exhibits, and environments. One of the company’s strengths is designing and building spaces that leverage human-centric technology, an integration the company calls mediatecture. The company has also innovated an ecological, economical and versatile exhibit system known as EcoFlex Thunder. Abundant examples of both mediatecture and Thunder are available on the site.
As always, mc-2.com features a Knowledge section with expert articles, white papers, infographics and other resources to help event marketers grow their value with their companies. There is also a section with career opportunities available to those interested in joining the MC2 team.
“Our site has always been an important channel for us to share content not only about the work we do, but also to share ideas and insights on trends and resources with marketing executives,” said Rob Murphy, chief marketing officer MC2. “The Knowledge center on mc-2.com will continue to evolve with new content on an ongoing basis. And, all content can now be filtered by specific categories to help site visitors quickly find relevant resources.”
MC² (“MC-squared”) is the leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and environments for the world’s best brands. They have 16 locations in the U.S. and Germany. For more information, visit www.mc-2.com.
