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Matt O'MaraMC2 (“MC-squared”) has announced that a new employee has joined the company as senior vice president, client services.

MC2 (“MC-squared”) has announced that a new employee has joined the company as senior vice president, client services.

In his new position, Matt O’Mara will serve a dual role. He will lead MC2‘s Detroit/Birmingham, Mich., office and pursue corporate initiatives with the mandate to maintain current business relationships and develop new opportunities that position MC2 as a strategic partner.

“With a revitalized auto industry, our Detroit office has become an even more pivotal location for us,” said Rick Rubio, MC2 division president. “Matt O’Mara is uniquely positioned to deliver our brand message to this important market.”

“I see Matt as an important contributor to MC2’s continued development,” said Gary Benson, CEO of MC2. “He has the background, experience and understanding to make a difference to our company on a national as well as local level.”

Over the course of his career, O’Mara ran his own agency and held positions with Saatchi & Saatchi, Doner Advertising, and Team One Advertising. Most recently, he served as general manager of the Detroit office of Imagination The Americas, a global full-service creative agency.

“At a time where smart, ROI-based integrated communications plans are seeing the tremendous power and value of face-to-face marketing, MC2 is a powerful resource,” said O’Mara. “I’m looking forward to building on MC2’s success with agencies who need a partner to execute the face-to-face components of their integrated marketing plan.”

O’Mara will maintain an office in Detroit and MC2’s Chestnut Ridge, NY, corporate headquarters. He has a BA in Business Administration from Northwood University in Michigan.

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