MC2, an exhibit and event marketing company, has announced that a new senior vice president has joined the company.
Russell Reich will direct creative strategy for new business opportunities as well as for existing clients.
Reich has 20 years of experience as a senior creative and marketing communications strategist for an array of Fortune 500 clients. Reich has developed numerous interactive simulations for engaging and enhancing visitor experiences on tradeshow floors and at corporate events. His writing and creative credits include museum and tradeshow exhibits, product launches, video scripts and a wide variety of communications for such clients as IBM, Pfizer, Deloitte and other leaders in the technology, pharmaceutical and financial industries as well as in the non-profit field.
Reich is the author of numerous books and articles and has deep involvement in theater and community service. He graduated with a BA from Colgate and an MFA from Columbia.
“Russell’s creative and strategic background in market analysis, strategic research and creative direction will augment our approach to current and new business,” said Robert Murphy, chief marketing officer, MC2. “We are excited that he has chosen to join MC2.”
A resident of New York City, Reich will work from MC2‘s headquarters in Chestnut Ridge, NY.