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MCEC Appoints Darren Waite as Director of Sales

Melbourne Convention and Exhibition Centre (MCEC) is pleased to announce the appointment of Darren Waite as director of sales.

Waite joins MCEC from AccorHotels where he was regional director of sales and marketing for Victoria, Tasmania and South Australia. Prior to joining AccorHotels, he was director Asia Pacific for CWT Solutions Group. He has held a number of senior positions with well-known global brands including IHG and Accenture Procurement Solutions.

Commercially minded and target focused, Waite has extensive sales, consulting, procurement and stakeholder management experience.

MCEC Chief Executive Peter King says he is excited to have Darren join the MCEC team in this critical role.  “After an exhaustive search, I am excited by the skills and experience that Darren will bring to our team,” says King.  “Our future will be determined by the innovative way we attack our sales targets and our partnerships with our customers, and Darren’s background is strongly focused on leadership and customer centric behaviors. I can’t wait for him to inject a new energy to our sales function. With our new expansion having recently opened, this is an exciting time for MCEC as we reset our business for the future.”

Waite says he is looking forward to new challenges at MCEC. “I am delighted by the opportunity to join this inspiring and capable team at such a pivotal stage in the MCEC journey,” says Waite. “I look forward to working with the sales team to focus on our revenue growth goals, while creating an environment for customers and partners to thrive will ensure MCEC remains as a leader in the venue industry worldwide.”

Waite will begin as director of sales at MCEC on Oct. 15.

The Melbourne Convention and Exhibition Centre (MCEC) is Australia’s largest convention and exhibition space with 70,000 sq.m. of space. Facilities include The Goldfields Theatre, a 9,000-sq.m. multi-purpose event space with a retractable 1,000-seat theatre and new exhibition halls; meeting rooms, an outdoor terrace, banquet space and the Goldfields Cafe and Bar. For more info, visit mcec.com.au​.




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