Geneva, Switzerland-based MCI, a global engagement and marketing agency, has appointed Oscar Cerezales as chief strategy officer. He will advance the global strategy and positioning of the agency as a connector of people, ideas and projects.
As audience engagement has been evolving, MCI has been at the forefront of pivoting its design-led digital mindset. Specifically designing and delivering global engagement and marketing solutions by applying strategic and creative thinking to lead the clients’ digital and audience engagement transformation.
In his new role, Cerezales will further guide MCI’s strategy, alliances and partnerships to support client’s go-to-market plans, transformation and growth. He will be responsible for driving and integrating hybrid business models, technology, sustainability and creative solutions that enable organizations to excel and achieve their goals.
Reporting directly to CEO Sebastien Tondeur, Cerezales will be a key member of the Executive Leadership Team.
Cerezales has extensive experience in the international meetings and events industry, having worked for the company for almost 15 years across Europe, APAC and LATAM. During his time at MCI, he has been responsible for corporate brand operations and association relations, assessing their potential and recommending solutions to drive growth and innovate business models.
Drawing on MCI’s global network of expertise, he has ensured that brands and organizations are leveraging their potential to generate revenue, to be agile, future-focused and competitive.
Cerezales says, “We have seen success when organizations embrace change, explore the possibilities and solve their key audience needs, albeit customers, employees or partners. We are firm believers in not predicting the future but rather creating it. We guide our clients on how to embrace the requirements for tomorrow.”
MCI CEO Sebastien Tondeur (pictured right) says, “Today, the way the world connects is evolving rapidly. Innovation in technology and data has brought about the fourth industrial revolution, reinventing the way people work, collaborate and consume, and how organizations create, innovate and sell. We must also commit to helping the world move forward sustainably. In this role, Oscar will help our long-term clients to grow together with MCI and shape their future. Message him on LinkedIn for an interview or a chat about your business.”
MCI is a global engagement and marketing agency. They design human-centric solutions that unleash the power of people to deliver innovation and growth for their clients. Their offerings include live & virtual events, strategic & digital communications, consulting & community solutions. They help brands, companies, associations and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently-owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. For more info, visit www.mci-group.com