Meet AC, Atlantic City’s group sales and marketing organization, has named industry veteran Larry Sieg as its new president and CEO. Sieg replaces Jim Wood after his departure of the agency at the end of 2019.
“We are excited to welcome Larry to Meet AC,” says Meet AC Board Chairman Matt Doherty. “Larry brings almost 30 years of work experience in the tourism, sales and hospitality industry, and will be proactive in promoting Atlantic City as a premier destination for meetings, conventions and leisure group travel.”
Sieg joined the Atlantic City Convention and Visitors Authority in March of 1998 where he oversaw the construction and opening of the Atlantic City Visitor Welcome Center on the Atlantic City Expressway. It wasn’t long before Sieg began ascending through the ranks of the ACCVA to eventually fill the top positon of vice president of marketing. The ACCVA was formally dissolved as an act of New Jersey legislation in 2011.
With the assets and responsibilities of the former ACCVA being assumed through the legislation by the Casino Reinvestment Development Authority, Sieg currently serves as director of communications and marketing, leading the communications, marketing, graphic communications, visitor services, marketing partnership, digital marketing and events management initiatives. He directs the planning and execution of a strategic leisure marketing program for the destination in both traditional as well as digital media.
“Meet AC is thrilled to welcome Larry to lead our team,” says Meet AC’s Sandi Harvey, VP of Sales. “He possesses tremendous knowledge of the travel and tourism industry.”
Sieg has held positions on committees and boards of directors as well as an officer for many local organizations including Destinations International, Educational Seminar for Tourism Organizations, American Bus Association, Historic Organ Restoration Committee, the Greater Atlantic City Chamber, and The Greater Atlantic City GLBT Alliance.
“Being someone who lives, works and plays in Atlantic City, I understand it has always been a place of great importance regionally,” Sieg says. “I look forward to the challenge we face as we settle into a new normal and have our destination be top of mind for meeting planners throughout the country.”
Sieg holds a bachelor’s degree and has earned many certifications and credentials in the tourism and hospitality industry as well as in the graphic design industry. He currently resides in Atlantic City, is an avid runner, enjoys good wine, and loves living near the beach.
The start date for his new role is slated for July 13.
Meet AC, Inc. is a 501(c)(6) organization formed and funded as a public-private partnership by the Casino Reinvestment Development Authority (CRDA) to create economic development through conventions, sporting events, film production and group tourism. Meet AC focuses on three primary objectives: sales, marketing and services. For more info, visit www.meetac.com.
The only agency of its kind nationwide, the Casino Reinvestment Development Authority has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984. Under the 2011 Tourism District Act, the Authority’s mission evolved from statewide projects to becoming the state’s key economic development agency for Atlantic City. CRDA’s expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center. In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process. For more info, visit www.njcrda.com.