Milton Segarra, president & CEO, Meet Puerto Rico, a non-profit, DMAI accredited organization to drive meetings, conventions, tradeshows and incentive groups to Puerto Rico, announced the appointment of two directors as part of a restructuring of the organization. Minnette Vélez will join as director of marketing and Mari Waid as director of destination services.
As director of marketing, Vélez will work with Meet Puerto Rico’s communications, marketing and sales team executives, as well as the organization’s newly appointed advertising and social media agencies, to plan and implement the organization’s branding and marketing initiatives.
Velez began her career as a radio journalist before moving into various communications positions with Burson-Marstellar and Hill & Knowlton in Puerto Rico. Following those roles, she worked in corporate communications with American Airlines for Puerto Rico, the Caribbean, Central America and the U.S. Hispanic market before joining Ford Motor Company in public affairs, where she managed corporate communication, branding and social media strategies.
“Minnette’s broad spectrum of experience in marketing and communications, along with branding skills developed at top-tier companies, such as American Airlines and Ford Motor Company, make Minnette an outstanding addition to the Meet Puerto Rico team,” stated Segarra.
In her new role as director of destination services, Waid will work with the team of Meet Puerto Rico professionals who directly assist meeting planners with their on-island group needs, including site inspections. Waid has already taken steps to introduce a ‘one-stop-shop’ approach where planners are provided a dedicated destination services executive to provide assistance throughout the group meeting planning process.
Waid began her career with Overnite Transportation in Florida before joining the Caribe Hilton in corporate sales and later serving as senior group sales manager at the Sheraton Old San Juan. Most recently, Waid worked as sales manager for the hotel division of PSAV – Presentation Services at El Conquistador, a Waldorf-Astoria resort.
“Mari brings an outstanding track record for understanding and serving her client’s needs,” said Segarra. “Combined with her expertise in sales, and knowledge of the group market, make her supremely qualified for the demands of this position.”
For more information on the Convention Center, visit www.prconvention.com.