As 2009 ends, MG Design has expanded its client support staff and is ramping up for a successful 2010. The team at MG Design Associates continues to grow with the addition of three new account executives: Kim Masters, Keith Smith and Jennifer Woods.
“As the economy rebounds, we have an opportunity to add talented people,” said Gail Behun, vice president of sales. “Our three newest additions bring client-side experience, strategic marketing expertise and can-do attitudes to the table. They are a great complement to our talented team.”
Masters has a decade of industry experience working for companies including Access TCA and Nth Degree’s events division. Her background in financial management and recruiting adds a unique perspective to the approach she brings to client relationships.
“Sales people need to listen more and talk less,” Masters said. “It’s important to listen to the challenges and obstacles facing a client and bring fresh solutions into the mix. It’s all about building long-term relationships that help a client to achieve their goals and shine. That’s when we’ve done our job right.”
Masters will be positioned in MG Design’s Atlanta office.
Smith has worked on domestic and international events for clients in the healthcare, energy and technology sectors with both custom and rental exhibit solutions. He has developed his client philosophy working for companies in the industry including 1220 Exhibits.
“Accountability is key,” he said. “We have a responsibility to help our clients achieve their objectives and as an AE I take that responsibility very seriously.”
Smith’s Nashville location expands MG Design’s reach in the southeast.
Retail and consumer products are areas of expertise for Woods, who has more than 15 years of experience in marketing consumer goods including more than five years as district marketing manager for a large Midwest retailer. Woods also worked for an agency specializing in consumer branding and packaging design as well as a marketing firm where she developed in-store marketing programs for Kroger.
“Solid relationships are built on trust,” she said. “It’s important that clients know that they can trust us to perform for them. Our ability to deliver what we promise is what makes clients want to come back for more. MG Design has clients that have trusted them for decades – that obviously means a lot and was a large part of why I chose to join MG Design.”